The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

OK, so this is really a game of two halfs. Half 1: an interesting and insightful analysis of the big 4 tech companies and a brief look at some of their smaller competitors. Half 2: business advice from - according to his own account - someone that has been only modestly successful in business.I'm personally not even slightly interested in advice from the author and wouldn't have bought the book for that. The first half is very good though, but too short and too shallow.This book could have been very good and very useful, but I'm affraid the author really failed to concentrate his energy on the topic at hand - ie. the title of the book - and settled a score or two and gave an unwanted fire side chat. Also, the author turned the air blue. I know that some academics like to swear to impress their students, but come on. It's a childish and unhelpful distraction. Grow up Mister!

This one book worth more than 2 years of MBA. A great book, this will take you into the Disney world of the businesses of future. Once you have read this you won't be able to see yourself as same man in the mirror. sir Scott has not only succeeded but also failed in so many ventures, this is what makes this book as important as Zero to one or Antifragile if not more, not a single word will fail to amuse you. I am trully honoured to read this book.

Unputdownable and brilliant analysis of why the four digital giants are successful and all the underhanded ways they get you to do things and buy stuff. But like "Dow 36,000", books about Japan in the early 1990s, books about real estate in 2005, books about China now and all the other books that put forward the inevitable dominance of the current most fashionable capitalist concept (big data and its uses), the seeds of downfall and destruction are already sown. It's like when you read about a company on the front page, it's the beginning of the end - in these cases, a collective decision to switch off and get out more, plus "peak stuff". So scary - but not that scary.

To call this excellent book by Scott Galloway an eye-opener is the understatement of the century.I knew the “Four” companies of the title were big but the colossal amounts of money thrown around the text like confetti are mind-boggling. It brings home how much power and influence they have over our lives and in a way, reality itself.But still...I love them all !

Found this book insightful and thought provoking. I liked Scott’s style of writing as very often with many business books it can get quite boring. He has a good way of mixing shocking statistics with business school theory and opening up your mind. There are some great learnings for any business, employee or manager in there....something for everyone.