Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication

Description

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the 'popular' history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time. Review: A marvel! - Although it might be difficult to understand if you know little about India's daily life. It's great for both India-lovers and those interested in advertisment and the history of advertisement. Great book! Review: Beautifully illustrated - beautifully illustrated book. Very informative & interesting for all age groups. Shows how the brand voice became the voice of the nation, bold & articulate.