WILEY Testing Business Ideas: A Field Guide for Rapid Experimentation

This is a great book, a book that can really change the way you see the world. At least that happened to me when I first read it. Today the book is always on top of my desk.What I like so much about the book is that is a confluence of strategy, methodology and practical guide to test new business ideas.If you have a role in innovation or if you are an entrepreneur, this book is a must. This is THE approach you need to have if you want to know as fast as possible if you have something that is worth it.If you believe in Lean Startup, but you don't understand exactly how you can put it in practice, this book shows you the way.

Seas un emprendedor independiente o dentro de una organización, si te dedicas a desarrollar nuevas ideas y modelos de negocio, debe completar tu serie de libros e incorporar éste a tu colección.No es un libro de lectura amena, es un manual con herramientas de trabajo.

Muito bom pra abrir sua mente sobre como realmente você ter mais certeza e reduzir o risco sobre suas ideias de negócio e de produtos. Recomendo fortemente.

This is another great book from the strategyzer team.A very visual & practical guide on how to test business ideas.If you're a fan of the lean startup method, agile development, noah kagan or tim ferris - this book is for you!

As expected Bland & Osterwalder did an excellent job explaining their Testing Framework, identify who could benefit from it and where each set of questions applies to previous Business Model Canvas framework. They divide testing ideas into three main categories: Desirability, Feasibility, and Viability. These are not arbitrary classifications and should be the concern of every entrepreneur, architect and business executive. What I haven't seen is coverage outside the core BMC elements. Those of you that have read Business Model Generation rather than the summaries many people give will note that the external forces that a business model operates within are significantly important and have influences on the core model. My assumption is the hypothesis behind the Testing Framework is to discover those interactions with those external factors. I'm not sure however, unless focused to do so the framework will not yield such situational awareness. Like SAFe Agile it may have to grow to be a more comprehensive Enterprise Class tool. From just this snapshot I'd would rate it an Amazon 5 Star. The gaps I see may be more scope decisions that Strategyzer made keeping the context on rapid testing around the internal factors of the business model. However, the topic of testing business ideas is well represented here in a practical manner.