10X UltraLight Speed Hair Dryer, Blow Dryer with Adjustable Heat & Speed, Professional Hair Styling Tool for Fast, Frizz-Free Hairstyles, 1800W EcoDrive Brushless Motor

This new dryer is amazing. It is extremely light (less than a pound) and actually much lighter than my old bio ionic powerlight. The nozzle is very easy to take on and off and it's great because the dryer itself does not overheat. My hair normally takes 15-25 minutes with a typical dryer. I have very long, thick, curly and easily frizzy hair. The 10x takes me between 9-12 minutes but the result is much better with the 10x than my old powerlight. This dryer makes my hair feel exceptionally soft, light, defrizzed, and smooth, without the need for a flat iron--definitely the best blow out I've had in a long time! The cold button is great and I think the variety of settings is more than enough for me. The bio ionic powerlight would take me between 10-14 minutes depending on the humidity outside and how conditioned my hair is, so in terms of time, I found the 10x to definitely be faster overall with a better overall result. My stylist recommended the bio ionic brand in 2012. I bought the bio ionic powerlight 4 years ago and it does a great job at reducing styling time and smoothing out my hair. However, I find the new 10x to be more effective at not drying out my hair as much. The 10x definitely gives more shine and reduces frizz substantially. The dryer still works great but I wanted to try a new dryer. I will keep the powerlight as a travel/back up dryer. By the way, I have burned out three T3 dryers in less than a year so having a ten year motor warranty is a big deal for me. Bio ionic is hands down one of the best brands on the market for blow dryers and I find it to be well worth the money!

I don't usually take the time to write reviews but I have to on this purchase. I have two young daughters and I am blowing out their hair all the time along with mine. It takes a lot of time to do this all. I have three other Bio Ionic blow dryers along with their flat iron and brush. They are the best. We all have curly hair so we need to fix our hair a lot. So, this is by far the strongest and most efficient blow dryer I have ever used. It is also so very light. I was surprised. It is so strong that when I was using it and my husband turned on the microwave my electric shut off on that side of my house and my husband had to go in the garage to flip the circuit breaker. So, I figure it's using a lot of power. I have never had that happen with another blow dryer. So, it;s obviously super strong. It blows out our hair well too. I feel like it takes less time to dry our hair which is why I bought it because I am doing three people's hair right now. I used all my Amazon points to buy it so I only ended up paying $70 when I bought it. So, I would definitely recommend buying this blow dryer. Yeah, it's very expensive but for me it's worth the time and energy that we take to get ready because I don't have any extra time in my schedule raising two young girls and most other people I know don't have extra time either to blow out their hair and get ready to go out. Worth every penny!

Fantastic hair dryer. Every hair dryer I've had loses the very hot air. But not this one it's definitely a professional dryer. I was willing to pay the extra money so I don't have to keep buying them every one or two years. Highly recommend and it is a professional hair dryer

Love this hair dryer. My hair to thick and 2c curl. It does a great job of straightening it. It is long but gets to the roots. Lighter than my past hair dryers. My arms are not tied of blow drying. Worth the price since it also cuts down on drying time

Good purchase! Light weight and powerful

I love it! Perfect to travel with. And perfect for extra long hair! It dries it so fast. I love it.

I have already returned this dryer. This dryer left my hair feeling limp and coarse (not as soft as other dryers). It does dry fast and puts out a lot of air and heat. My hair blew around so much it was hard to style and tame though. I also noticed my hair had more breakage and damage shortly after using I have thick coarse curly hair that can withstand a lot of styling tools and I felt this one has not performed as described. I have used the chi rocket for a few years now-and although it takes a little longer I get much better results. I was hoping this dryer would be better. I have also had good luck with some of the dryers at sally beauty supply in the past This dryer is wayyyy overpriced. I can see how someone who used a very basic cheap dryer might be impressed with this one. There are better dryers out there at a lower cost.

Honestly I’m so happy I could find this original 10x the redesigned one they recently put out is awful unfortunately, it doesn’t get nearly as hot as this one. PLEASE BIOIONIC KEEP THIS ONE !!

no pesa nada, seca rapido pero creo que le falta calor

Great , light weight and powerful

I love this product my hairdresser uses it in her salon, all the other products. I’ve tried recently have been extremely heavy. This is very light and airy and has three heat settings plus a cooling setting. It’s perfect.

I love this hairdryer. It's the same one my hairdresser uses. Styles my hair like a pro. Never burns your hair. Would recommend it.

Excellent product