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💁♀️ Turn heads, not brass — Blonde brilliance perfected!
Wella Color Charm Permanent Liquid Hair Toner (T28 Natural Blonde) is a professional-grade, permanent hair toner designed to neutralize unwanted brassiness while reducing hair breakage by up to 90%. This vegan, paraben-free formula offers 12 customizable tones, delivering vibrant, long-lasting blonde results suitable for all hair types. Trusted as the #1 permanent toner in the US, it provides salon-quality highlights and consistent, predictable color outcomes.
| ASIN | B017JISNC2 |
| Best Sellers Rank | #13,146 in Beauty ( See Top 100 in Beauty ) #195 in Permanent Hair Color |
| Brand | COLORCHARM |
| Brand Name | COLORCHARM |
| Color | T28 Natural Blonde |
| Colour | T28 Natural Blonde |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 5,562 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00070018066909 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item Weight | 2.1 Ounces |
| Item form | Liquid |
| Manufacturer | Wella Company |
| Manufacturer Part Number | 81611094 |
| Material Features | Long-lasting |
| Material Type Free | Paraben Free |
| Model Number | 81611094 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Provides vibrant results, excellent gray coverage, and consistent, predictable results. |
| Product benefits | Provides vibrant results, excellent gray coverage, and consistent, predictable results. |
| Recommended Uses For Product | salon |
| Suitable Hair Color | Light Blonde |
| UPC | 070018066909 |
| Unit Count | 1.4 Milliliters |
J**E
Tones light gold and dark yellow for salon quality highlights
This toner is amazing for hair that is hard to lift. I had a moment of panic that I had not lifted my hair light enough for the toner to work. After an hour of processing with 20vol developer I had some dark gold tones mixed with mostly yellow tones, but once I let this T28 sit in my hair for 30 minutes with 10vol (20vol diluted with white conditioner) I now have salon quality highlights. My hair is a natural level 6, and I highlighted to a mix of level 8/9. My hair looks dimensional and fabulous and I saved ~$400 because it amount to about two sets of full highlights as I used a highlighting cap and covered a lot of hair. I'm using an intensely pigmented violet conditioner as well. This product exceeded my expectations.
J**Z
Funcional
Quería un beige o vainilla blonde, me lo puse cumple con como funciona pero creo que yo prefería un rubio más frío, así que si tú personalmente buscas un rubio cálido te lo recomiendo si prefieres algo con tonos fríos no es lo que buscas
S**A
My favorite!!
My go to toner. It covers shades that are a bit dark that toners like T18 won't do. It also lasts longer then when I used T18. This one has an ashy look to it. I wouldn't consider it warm at all. Definitely my favorite !
D**N
Toner last month
The toner works as long as you follow instructions. Nice shade
K**R
Perfect
It works so great. It’s true working to the description.
Trustpilot
2 days ago
5 days ago