HBR's 10 Must Reads On Strategic Marketing - Paperback
Product ID: 255988647
⭐4.6/5 rating from 199 readers
📈10 iconic HBR marketing articles
📚Curated by Harvard Business School Press
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📚 Master marketing’s essentials before your competitors do!
HBR's 10 Must Reads On Strategic Marketing is a paperback collection of ten influential articles curated by Harvard Business School Press. It emphasizes customer-centric marketing strategies and leadership insights, boasting a strong 4.6-star rating from 199 reviews. Ideal for professionals seeking foundational marketing wisdom and competitive advantage.
| Best Sellers Rank | #91,032 in Books ( See Top 100 in Books ) #83 in Sports Psychology #242 in Sales & Selling #431 in Marketing |
| Customer Reviews | 4.6 out of 5 stars 199 Reviews |
S**E
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Customer Centricity ist ein gutes Konzept, alle Artikel in dieser HBR Sammlung drehen sich darum. Allerdings lässt es sich schnell zusammenfassen: Verkaufe etwas, das Menschen haben wollen. Die Artikel sind leider auch schon etwas überholt. Beim Beitrag, der vorschlägt man solle den CMO durch einen Chief Customer Officer (CCO) ersetzen dem dann so ziemlich alle unterstehen, Marketing Personal durch Customer Manager ersetzen, und überhaupt die ganze Organisation ändern, musste ich schmunzeln. Den (akademischen) Autoren fehlte ganz offensichtlich der Einblick in die Alltagsrealität großer Organisationen.
B**I
Everything went smoothly with the order and delivery. Thank you very much for the quality of the content produced by HBR
Fast delivery Greet contents I recommend that business books to everyone interesting to develop leadership vision and competences. Great materials for personal development.
P**D
Five Stars
Recommended by a friend- 60% outstanding, 30% interesting, 10% meh. Worthwhile!
Y**J
Must read
Great Book, very insightful.
A**Y
Definitely a must read!
This book is a must read for people interested in strategic marketing. The book is well written to explain the concepts with good examples and simple language.
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