Entrepreneur Press No B.S. Guide to Maximum Referrals and Customer Retention
Product ID: 256908621
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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals. Learn how to: * Apply the #1 best retention strategy (hint: it's exclusive) * Catch customers before they leave you * Grow each customer's value (and have more power in the marketplace) * Implement the three-step customer retention formula * Use other people's events to get more referrals * Create your own Customer Multiplier System * Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term. Review: So far so brilliant - Ok so I'm only on page 14 so far but it's brilliant and a subject the very few write about. Learnt alot in 14 pages. Plus I felt I had to counteract the person who put one star. They are so wrong. This book is great. Review: Five Stars - Dan Kennedy is one of the best marketing geniuses alive.
| Best Sellers Rank | #139,030 in Books ( See Top 100 in Books ) #1,124 in Marketing & Sales #1,848 in Business Processes & Infrastructure |
| Customer Reviews | 4.6 out of 5 stars 129 Reviews |
J**S
So far so brilliant
Ok so I'm only on page 14 so far but it's brilliant and a subject the very few write about. Learnt alot in 14 pages. Plus I felt I had to counteract the person who put one star. They are so wrong. This book is great.
A**R
Five Stars
Dan Kennedy is one of the best marketing geniuses alive.
J**S
Muy útil
Muy buenas ideas y ejemplos
A**W
Buy it, Read it, Use it!
An excellent, down-to-earth, practical guide. I do value Kennedy's works, so I fully expected to get a great deal out of it, and I was not disappointed. His ideas are obvious and clear - it is more profitable to keep a happy customer, client or patient than to replace an unhappy one. It is more profitable to get that happy customer to refer a new customer to your business, than to use traditional marketing to go and find one. Most people do not like to make referrals - for many reasons - so the book covers different business people's ways they use to encourage and enable customers to refer effectively and frequently. As per usual, Mr. Kennedy 'tells it like it is' and uses the book to 'sell' his other books, etc - why on earth wouldn't he? If you value one of his books, you'll probably want more.
C**N
Wow
Wow
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