Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Auburn 6R, 1 Hair Dye Kit

I’ve been using L’Oréal Preference for years, and I recently went back to the 2BL Blue Black shade after trying a different color for a few months. I’m so glad I did because the results were exactly what I was looking for. The color is rich, vibrant, and gives my hair a beautiful blue-black shine, especially in natural light. It covered my hair evenly, and the application process was simple thanks to the clear instructions included in the box. I also like that the conditioner leaves my hair feeling soft and helps maintain the color after coloring. My hair looked healthy and shiny instead of feeling dry. If you’re looking for a true blue-black shade with great coverage and long-lasting results, I definitely recommend this one. I will continue buying it.

Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.

I’ve been trying to stretch out my salon visits and save some money, and I finally found the right blonde for me. L'Oreal Superior Preference Natural Blonde gives me exactly the color I’ve been looking for without turning too ashy or too golden. It gives me that bright, natural-looking Jessica Simpson blonde I’ve always been chasing for about $13 instead of $200 at the salon. I’m seriously impressed with the color and will absolutely keep using it. And the conditioner inside is awesome!

Normal hair dye. I do not feel the big difference according to others to be "Higher Preference" works and will not damage your hair. My hair is type 3C, naturally blond dark honey, and I got the color I wanted using the color reference. Always use the color reference to check what the final color will be. Easy to apply and mix, it has a smell not as strong as others. In the pictures you'll see, the light one part is the final color.

Unfortunate that there is no 5R because I purchase 4R and 6R and mix them half-and-half to achieve the color I want. But I have been making this since December and I really love the color I have been getting. The conditioner makes my hair feel soft. I have been able to remove the stains from my white bathroom cabinetry with a magic eraser. The fade out isn’t bad. I still like the color that I have when I reach at week seven or eight, it fades just enough that my roots don’t stand out so I could probably even stretch to nine or 10 weeks before touching up the color.

The color is really beautiful and looks very natural after dyeing. It stays vibrant and doesn’t fade easily. I’m very happy with how it turned out!

It's definitely not as red as I wanted, but I still love how it came out. It lightened my hair quite a bit.

I'm worth it. People think this is my natural color!

I love it. The color is so pretty and it doesn't smell. I will buy it again.

All liked it.

“⭐⭐⭐⭐⭐ I love this L’Oréal color! The result is beautiful, shiny, and very natural. It covered my hair perfectly and was easy to apply at home. My hair feels soft and looks like I went to a salon. Definitely buying again!”

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Aclaró mi cabello teñido de marrón oscuro y lo dejó mucho más claro, un café claro, me encanta este tinte, lástima q esté tan caro. En el super hace años lo vendían más barato, ya no lo encuentras ahí.