Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1, Hair Dye

The color is not the same with the description.

This is great. I always buy it it just fades away fast

The pics where I'm in a purple dress r b4 pics, as you can see up close it was time for me to do my roots , one of them I was trying in a hair extension from wish it was supposed to be a vivid Auburn but it look more Brown to me. But that area is just to show what my hair looked like at the ends bc I did have purple at the beginning of the year. And then the last two pics with me in a green dress those are my results my new hair color. And this was the first time using this brand I usually use Nutrisse hair color for red but I went for a cheaper brand and it did very well. Me back to my normal color that I love and nice and deep red. 😊😊😊😊 Highly recommend however when it comes to shampooing with the shampoo that they provide.... a lot of bubbles.... lot of bubbles so be ready to take to just take your time and rinse your hair out and follow the instructions enjoy everybody I love my new hair I've got my red back!

I've been dying my hair red for just about 10 years and have used quite a few brands. By far this is my favorite brand and R68 is my favorite of the reds. It's super bright and fun. Scentwise, it has a perfume so the harshness of the chemical smell is nullified. It's super easy to mix and use. I usually do 2 go thrus to hit the grays around my temples though. It definitely lasts a decent amount of time, moreso if you don't wash your hair daily and use color-safe shampoo. I tried out a professionally dyed red at a salon and was super bummed how quick it faded compared to Feria. It also fades very nicely on my medium brown hair so if I dilly dally in dyeing it it looks okay.

i was a bit skeptical about buying hair dye from amazon, but i needed another box to be able to cover my whole head. (i use 3 boxes, for reference!) my hair isn't the exact red that it shows on the box, but it gave me WAY better results than i normally get from box dye. i have dark, coarse, frizzy wavy hair so i was super excited to get a nice red glow from this! i've used this dye twice now and it's getting redder, i expect that over time and multiple redyes i'll get the color i want!