NOW Sports Nutrition, Whey Protein Isolate, 25 G With BCAAs, Creamy Vanilla Powder, 1.8-Pound

The vanilla flavour is quite overpowering.

One of the better proteins according to US ratings I read...it works for me and compared to stuff you can buy in sports shops around Japan...well, anyone who's tried the local wares...you know what i'm talking about!

Shipping took a couple of weeks but is a great protein for a decent price, especially for an isolate. Mixes well and tastes great - no chemical taste. No complaints with the protein but probably won't order through here again though, just because of the shipping time. You can get it for basically the same price through other online stores where it will arrive in Japan in 3-5 days.

Taste is quite subjective so I encourage people to try this for themselves. The vanilla is certainly sweet but not disgustingly so, in my opinion. It does have a strange smell but I find the taste pleasant and easy to like. I mix this with unflavored almondmilk and have been quite impressed at how well it dissolves; other brands tended to clump unless my shaking was quite vigorous. The 1.8 pound jar is a bit silly, in my opinion. If your'e using two scoops a day, it will last you just under two weeks. Unless you are constantly rotating to different flavors, or don't like the feeling of being "locked in" with a larger tub, just buy the 5 or 10 pound size and save considerable cash. If you're doing Subscribe and Save, you'll want two of these 1.8 pound jars per month. A 5 pound jar should last over a month. When it comes to product quality, this one has been consistently well-rated. Although I've not seen it at the top of any purity/potency test lists, it is always near the top -- and I think that speaks volumes. In particular, I think the repeated ranking means that it is consistent and that NOW is indeed turning out a quality product that you can trust. I'm always skeptical when a new brand suddenly appears at #1, or when something that used to rank near the bottom suddenly climbs 20 positions. My advice is to try each of the flavors in the 1.8 pound jars before committing to the larger ones. The vanilla is decent. The chocolate is similar to YooHoo but a bit bland. Strawberry is coming in my next Amazon order so I can't comment on that. I've not tried unflavored, but I suppose it would be a nice addition to an existing smoothie or recipe you already have.

I have tried many different types of protein and I have found this one to be the best. I drink it 5 times a week. However, it is very unfortunate they have raised the price to $45+ That is an outrageous price for any protein powder. I am forced to switch products. Oh well.