Joico Color Balance Purple Shampoo | Eliminate Brassy/Yellow Tones

This purple shampoo is amazing. It completely removes the brassy and yellow tones from my hair, leaving it with a beautiful, cool blonde shade. It doesn't dry out my hair like other brands do. Highly recommended!

This is hands down the most powerful and effective color-balancing purple shampoo I have ever tried. My colorist recommended it to me, and I haven’t purchased another purple shampoo since! The smell is neutral and clean, and it works great on my fine blonde hair. It does an amazing job of keeping my blonde looking bright and platinum while getting rid of the dull, yellow tones that can start to show between salon appointments. I’ve tried plenty of other purple shampoos over the years, but nothing has worked as well for me as this one. It truly feels like a salon-quality product and has become an absolute staple in my haircare routine. If you’re trying to maintain a cool, bright blonde, I highly recommend it!

Love this purple shampoo! Works great and smells great! I have light blonde hair and hard water, and it takes the brassiness right out every time! And doesn’t need to be left in long. Doesn’t stain skin! Great product!

Works great and does exactly what I needed. Good quality and worth the price. I would buy it again.

This purple shampoo works really well for toning blonde hair and helping reduce yellow or brassy tones between salon visits. After just a few uses, my blonde looked cooler and brighter without feeling overly dried out like some purple shampoos can make your hair feel. I also really liked the scent, which was a nice surprise because toning shampoos don’t always smell the best. It lathers well, a little goes a long way, and it left my hair feeling clean and refreshed. Overall, this is a great option for blondes, highlighted hair, or gray hair if you want to help maintain a cooler tone and cut down on brassiness.

Saves your color

Bottle is so small it's like a trial size just got it so I don't know if will do job of taking yellow out of my white hair Okay I used this shampoo 2 times did not do what it claims it will didn't take any yellow out of my hair even left it on my hair for awhile not worth the money it costed

My hair was super yellow, I washed my hair with this tonight following it with herbal essence rose hip conditioner, and it made such a difference! It is nice and icy again. The bad reviews im seeing have to be due to the user not having light enough hair. This isn’t a dye, it neutralizes the yellow pigments but it won’t give you platinum or icy tones if you aren’t light enough

Muy buen matizador

Very happy with this. Was using Redken but it is not always easy to find and it cost more than this. The product seemed to do an equal job in preventing the color for going brassy over time. I will definitely buy this again, even the smell of it seemed fresh and clean.

Love the shampoo and conditioner combo! A must have for blondes!

Super! I like that!

I have ordered from this company before. When item arrived it was damaged I immediately took pictures and contacted the seller who offered refund or replacement I didn’t want either I just said partial refund which they did instantly. So I still had my favourite product no hassle and the sellers were very helpful