Color Balance Purple Shampoo | For Cool Blonde or Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract

My hair was super yellow, I washed my hair with this tonight following it with herbal essence rose hip conditioner, and it made such a difference! It is nice and icy again. The bad reviews im seeing have to be due to the user not having light enough hair. This isn’t a dye, it neutralizes the yellow pigments but it won’t give you platinum or icy tones if you aren’t light enough

Great to tone down the brassieness that sometimes happens with my blond highlights. Highly recommend!

My holy freaking grailllll!!!! Literally don’t debate about buying this. Just get it! This is the most amazing purple shampoo I’ve ever tried. Most purple shampoos make my hair feel really dry and don’t actually fix the bassiness, but this one makes my hair feel and look good! Will forever stand by this brand!💜

I always used Shimmer Lights because I liked the thick consistency but hated the smell. I am so glad I found this. It smells great and is thick and very purple. It works great on my hair, leaving it toned and soft. The smell is great but not overpowering and most of my conditioners mesh well / cover it up anyway.

A little goes a long way with this one. If you're blonde and trying to avoid brassy colors, I recommend this. I use it once a week. The only drawback is that if you overuse it, your hair may turn purple. I've been using this brand for 5 years now, and it's kept my hair healthy, my color shiny, and hydrated. If you pair it with both the conditioner and shampoo, it balances with the natural oiliness. Overall, very effective with a neutral scent.

Love the product, but a lot of it have leaked out in the plastic bag

I get LOTS of positive comments on my lavender hair

Arrived sealed and intact. Best purple shampoo out there. Great price.

Très satisfaite. Il fait ce qu’il doit faire. Rends les cheveux un peu sec, mais avec le revitalisant fait là job

Super! I like that!

I have ordered from this company before. When item arrived it was damaged I immediately took pictures and contacted the seller who offered refund or replacement I didn’t want either I just said partial refund which they did instantly. So I still had my favourite product no hassle and the sellers were very helpful

Excellent shampoo. Seems to nicely highlight my gray hair without turning it too purple.

Great value!!!