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✨ Elevate your hair game with fade-defying shine and color that won’t quit!
L’Oréal Paris Superior Preference 5CG Iced Golden Brown is a permanent hair color kit featuring a unique gel formula combined with Care Supreme Conditioner to deliver long-lasting, vibrant color with exceptional shine. With over 50 shades available, this ammonia- and paraben-free formula ensures gentle yet effective coverage in just 25 minutes, making it ideal for professionals seeking salon-quality results at home.














| ASIN | B00B1DR0N0 |
| Best Sellers Rank | #16,508 in Beauty ( See Top 100 in Beauty ) #241 in Permanent Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | 5CG Iced Golden Brown |
| Colour | 5CG Iced Golden Brown |
| Container Type | Box |
| Customer Reviews | 4.5 out of 5 stars 21,551 Reviews |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249241004 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Weight | 4.54 Grams |
| Item form | Cream |
| Manufacturer | L'Oreal Paris |
| Manufacturer Part Number | 10069686 |
| Material Features | Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free |
| Material Type Free | Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free |
| Model Number | L'O-5440 |
| Number of Items | 1 |
| Package Size Name | Single Unit |
| Package information | Box |
| Product Benefits | Hair Coloring, Shine Enhancing |
| Product benefits | Hair Coloring, Shine Enhancing |
| Recommended Uses For Product | hair coloring, treating dry hair |
| Set Name | Superior Preference Permanent Hair Color Kit |
| Suitable Hair Color | All Hair Colors |
| UPC | 689978151923 071249241004 |
| Unit Count | 1 Count |
I**R
Natural color; covers well; doesn’t fade quickly
The only caveat I have is this one can stain the tub is you’re not careful. That said, it’s easy to use, covers the grays perfectly. It’s a nice, natural brunette. It takes a good two months to fade. I’ve used it before and I keep coming back to this one. It has a terrible odor (they all do) so ideally work in a room with an open window.
R**.
Five Stars
Great shade of brown.
J**H
It's Preference Hair Color...
Okay, it's hair color at a very good price and fast shipping. I've been using it to touch up my beard and I get about five colorings per box. The "Just for Men" is the same price as this, but for a single application. I gave one star for the smell... It's hair color... the ammonia smell comes with the territory. I have to say, though, the color under my nose for the 25 minutes I leave it in is a bit tough but not too bad. The color is very even, will be ordering more. The photo is my beard colored with this tint; my original beard color is grey/white (read: makes me look really old). Great value for the money. The tube of conditioner lasts a long time; used on both my hair and beard -- a nice addition!
S**M
I like the shine of L’Oréal preference hair colour but this turned almost black ??
The colour turned way too dark.
M**C
Wrong color?
I ordered the color Golden Icy Brown and was expecting it to lighten my brown hair color, but instead it make it darker? Not sure what happened. I don't hate the color, but not what I was going for.
Trustpilot
2 days ago
4 days ago