What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L’Oréal Paris L'Oreal Superior Preference Fade-Defying + Shine Permanent Hair Color, 5CG Iced Golden Brown, Pack of 1, Hair Dye

Product ID: 276452573

Details

Colour
5CG Iced Brown
Package information
Box
Product benefits
Hair Coloring
Brand
L'Oreal Paris
Item form
Cream

⏳25 min full cure time

🌈50+ luminous shades

🧴Care Supreme Conditioner included

€ 51.33

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

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Description

✨ Elevate your hair game with fade-defying shine and color that won’t quit!

VERSATILE SHADE RANGE - Over 50 shades from icy blondes to rich browns—find your signature look and stand out.
AMMONIA PARABEN FREE - Gentle on hair and scalp with a clean, toxin-free formula for worry-free coloring.
FADE DEFYING BRILLIANCE - Locks in vibrant color that lasts, so your hair stays runway-ready day after day.
QUICK EASY APPLICATION - Full color development in just 25 minutes—perfect for busy pros who demand flawless results.
GEL FORMULA CONDITIONING - Unique translucent gel dye paired with Care Supreme Conditioner for silky shine and dimension.

L’Oréal Paris Superior Preference 5CG Iced Golden Brown is a permanent hair color kit featuring a unique gel formula combined with Care Supreme Conditioner to deliver long-lasting, vibrant color with exceptional shine. With over 50 shades available, this ammonia- and paraben-free formula ensures gentle yet effective coverage in just 25 minutes, making it ideal for professionals seeking salon-quality results at home.

Specifications

ASIN	B00B1DR0N0
Best Sellers Rank	#16,508 in Beauty ( See Top 100 in Beauty ) #241 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5CG Iced Golden Brown
Colour	5CG Iced Golden Brown
Container Type	Box
Customer Reviews	4.5 out of 5 stars 21,551 Reviews
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249241004
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Cream
Item Weight	4.54 Grams
Item form	Cream
Manufacturer	L'Oreal Paris
Manufacturer Part Number	10069686
Material Features	Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free
Material Type Free	Ammonia Free, Resorcinol Free, Formaldehyde Free, Paraben Free, Triclosan Free, Artificial Color Free, Silicone Free, Propylene Glycol Free
Model Number	L'O-5440
Number of Items	1
Package Size Name	Single Unit
Package information	Box
Product Benefits	Hair Coloring, Shine Enhancing
Product benefits	Hair Coloring, Shine Enhancing
Recommended Uses For Product	hair coloring, treating dry hair
Set Name	Superior Preference Permanent Hair Color Kit
Suitable Hair Color	All Hair Colors
UPC	689978151923 071249241004
Unit Count	1 Count

Reviews

D**S

1/5

And the color changed disappeared as if i haven't dyed my hair

21.03.2026

L**A

Don't buy it

No ash tone at all, plain light brown color. Waisted money!

18.02.2024

K**M

I love it

I love it. The color is so pretty and it doesn't smell. I will buy it again.

18.06.2020

P**E

Great colour! great coverage! Great conditioning

Thank goodness L'Oréal have brought my colour back.. so good for my hair, decent amount of lush conditioner. Love it.. beautiful colour, well recommended

8.09.2025

E**.

The color is brilliant, such an empowering yet settle and calm yet ...

Package arrived as expected. The color is brilliant, such an empowering yet settle and calm yet modern shade of dark brown and the hair looks considerably healthier and shinier. The paint had some downsides such as being too liquid therefore hard at application along with extremely strong suffocating ammonia smell. Beside that, the results are absolutely gorgeous.

6.11.2017

M**F

L'oreal is always dependable and reliable with their colorsheir

My sister-in-law loves this color. She couldnt find it so I sent it to her. Very vibrant auburn.

5.02.2021

マ**ア

良い感じです、良い色です⁉️

色はあまりめだたないから〜ちょうど良いですよ、また売れて下さいね〜、宜しくお願いします🤗🖐

5.11.2017

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Sneha T.

Received my product in pristine condition. Great service overall.

1 month ago

Neha S.

Excellent communication throughout the order process. Product is perfect.

2 weeks ago

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