What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)

Product ID: 277802692

Details

Brand
L'Oreal Paris
Colour
5A Medium Ash
Item form
Gel
Package information
Box
Product benefits
Long Lasting &

⏳Up to 9 weeks fade-defying color

🌞UV filter & Vitamin E shine protection

💧No-drip gel formula for precise application

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€ 90.78

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Description

✨ Own your shade, defy the fade! ✨

RADIANCE THAT LASTS - Experience luminous, fade-defying color that stays vibrant for up to 9 weeks—because your look deserves endurance.
COMPLETE AT HOME KIT - Includes developer crème, shine protect conditioner infused with UV filter & Vitamin E, gloves, and easy instructions—everything you need for flawless color.
PRECISION MEETS COMFORT - No-drip gel formula ensures mess-free, exact application, giving you salon-quality results at home without the hassle.
ULTIMATE GRAY COVERAGE CONDITIONING - Rich pigments combined with conditioning agents deliver superior gray coverage while keeping hair silky and resilient.
TRUSTED INNOVATION BY L OREAL PARIS - Backed by decades of beauty tech expertise, this cruelty-free, hypoallergenic formula is free from parabens and aluminum for a safer, smarter color experience.

L'Oréal Paris Superior Preference Permanent Hair Color in Medium Ash Brown 5A delivers rich, luminous, and fade-defying color for up to 9 weeks. Featuring a no-drip gel formula for precise application, it offers superior gray coverage and conditioning with a UV filter and Vitamin E-infused shine protect conditioner. Suitable for all hair types, this cruelty-free, hypoallergenic kit includes everything needed for a professional at-home coloring experience.

Specifications

ASIN	B084W3BXC4
Best Sellers Rank	#71,625 in Beauty ( See Top 100 in Beauty ) #926 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5A Medium Ash Brown
Colour	5A Medium Ash Brown
Container Type	Box
Customer Reviews	4.4 out of 5 stars 365 Reviews
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249420928
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Gel
Item Weight	522 g
Item form	Gel
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249420928
Material Features	Cruelty Free, Hypoallergenic, Natural
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249420928
Number of Items	1
Package information	Box
Product Benefits	Long Lasting Color & Conditioning
Product benefits	Long Lasting Color & Conditioning
Recommended Uses For Product	Softening
Set Name	Superior Preference Complete Kit
Suitable Hair Color	All Hair Colors
UPC	071249420928
Unit Count	2 Count

Reviews

B**N

Works as it should

works as it should

26.10.2025

N**Z

Beautiful ash brown... BUT..

Review for 5A Medium Ash Brown. I finally found the perfect ash brown shade. It's beautifully cool-toned with no brassiness. Unfortunately, it doesn’t fully cover my stubborn greys. :( Kinda just tints them. The formula also has a pretty strong chemical smell. On me, the color only lasts about three weeks before I feel like I need to reapply. I’ll probably keep using it for now since finding a true ash shade that isn’t brassy is so hard, but I do wish the grey coverage and longevity were better.

30.11.2025

J**E

Great price

Great pricing

19.12.2025

C**Y

Not for me

It doesn’t cover grey hair as expected.

5.12.2025

C**Z

Good for all over coverage of gray hair.

I have been using Medium Ash Brown for several years and always get consistent color.

27.04.2025

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Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.

€ 90.78

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Ravi S.

I loved the variety of products available. Will definitely shop again.

2 months ago

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