What is permanent hair dye?

Permanent hair dye is designed to provide long-lasting color that doesn't wash out. Superior Preference's fade-resistant formula offers vibrant, shiny color that lasts up to 9 weeks, leaving hair looking radiant and healthy.

What does fade-defying color mean, and how does it work in a permanent hair color formula?

Fade-defying color is created using advanced formulas like Superior Preference, which locks in color and prevents it from washing out or fading over time. Its oil-infused gel formula provides even application and vibrant, fade-resistant shading.

Does Superior Preference permanent hair color provide full gray coverage?

Yes, Superior Preference Permanent Hair Color offers seamless gray coverage from root-to-tip. If your primary concern is stubborn grays, we would recommend using our Excellence Crème Permanent Hair Color for 100% resistant gray hair coverage.

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bond Repair+ Shampoo and Conditioner, and deep condition weekly with Superior Preference Ultra Care Conditioner.

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Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Ash Brown 5A, 1 Hair Dye Kit (Pack of 2)

Product ID: 277802692

Details

Brand
L'Oreal Paris
Colour
5A Medium Ash
Item form
Gel
Package information
Box
Product benefits
Long Lasting &

⏳Up to 9 weeks fade-defying color

🌿Vitamin E & UV filter shine protect conditioner

💧No-drip gel formula for precise application

€ 94.91

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Description

✨ Own your glow with Superior Preference—where lasting color meets luxe care!

ALL INCLUSIVE KIT - Complete with color gel, developer crème, shine protect conditioner, gloves, and instructions—everything you need to master your signature shade.
CONDITION PROTECT - Infused with Vitamin E and UV filters, the Shine Protect Conditioner locks in color brilliance while leaving hair silky and resilient.
RADIANCE THAT LASTS - Experience luminous, fade-defying color that stays vibrant for up to 9 weeks—because your look deserves longevity.
ASH BROWN PERFECTION - Medium Ash Brown 5A delivers a cool, sophisticated tone with minimal brassiness—perfect for the modern professional seeking understated elegance.
PRECISION MEETS COMFORT - No-drip gel formula ensures mess-free, exact application for salon-quality results at home.

L'Oreal Paris Superior Preference Medium Ash Brown 5A is a permanent hair color kit designed for all hair types, offering up to 9 weeks of luminous, fade-defying color. Featuring a no-drip gel formula for precise application and a Vitamin E-infused Shine Protect Conditioner with UV filters, it ensures vibrant, silky hair with every use. This cruelty-free, hypoallergenic kit includes everything needed for at-home coloring, delivering salon-quality results with a sophisticated ash brown tone.

Specifications

ASIN	B084W3BXC4
ASIN	B084W3BXC4
Best Sellers Rank	#49,166 in Beauty ( See Top 100 in Beauty ) #652 in Permanent Hair Color
Brand Name	L'Oreal Paris
Color	5A Medium Ash Brown
Container Type	Box
Customer Reviews	4.4 4.4 out of 5 stars (381)
Customer reviews	4.4 4.4 out of 5 stars (381)
Date First Available	1 July 2020
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249420928
Hair Color Permanence	Permanent
Hair Type	All
Item Form	Gel
Item Weight	1.15 Pounds
Item model number	071249420928
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249420928
Material Features	Cruelty Free, Hypoallergenic, Natural
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249420928
Number of Items	1
Package Size Name	2 Pack
Product Benefits	Long Lasting Color & Conditioning
Product Dimensions	11.48 x 8.89 x 15.88 cm; 521.63 g
Recommended Uses For Product	Softening
Set Name	set de 2 count
Suitable Hair Color	All Hair Colors
UPC	071249420928
Unit Count	2 Count

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Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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€ 94.91

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

Secure transaction

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TrustScore 4.5 | 7,300+ reviews

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