What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

Fully operational. Shipping worldwide, on schedule.Duty & taxes paid at delivery

Help Track order

Account Cart

L’Oréal Paris L’Oréal Paris Superior Preference Fade-Defying Color 5CB Medium Chestnut Brown - Warmer for Unisex

L’Oréal Paris L’Oréal Paris Superior Preference Fade-Defying Color 5CB Medium Chestnut Brown - Warmer for Unisex

Product ID: 280463002

Details

Brand
L'Oreal Paris
Colour
5CB Medium
Item form
Liquid
Package information
Box
Product benefits
Gray Coverage

⏳25 min full cure time

🌞UV filter for fade defense

💧Vitamin E enriched hydration

€ 46.74

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

Secure transaction

Description

🔥 Stay vibrant, stay noticed with Superior Preference!

UV SHIELD TECHNOLOGY - Protects hair color from sun damage and fading
GRAY COVERAGE MASTERY - Seamlessly covers grays for a flawless, natural look
FADE DEFYING BRILLIANCE - Locks in rich, luminous color that lasts longer than ordinary dyes
UNIVERSAL WARM CHESTNUT - Medium Chestnut Brown shade designed to complement all hair types and tones
HYDRATING VITAMIN E BOOST - Nourishes hair to prevent dryness and maintain shine

L’Oréal Paris Superior Preference 5CB Medium Chestnut Brown delivers a permanent, fade-defying hair color enriched with Vitamin E and UV filters. Designed for all hair types, it offers rich luminosity, superior gray coverage, and hydration in just 25 minutes, ensuring your color stays fresh and radiant longer.

Specifications

ASIN	B002LKCMJO
Best Sellers Rank	#7,524 in Beauty ( See Top 100 in Beauty ) #112 in Permanent Hair Color
Brand	L'Oreal Paris
Brand Name	L'Oreal Paris
Color	5CB Medium Chestnut Brown
Colour	5CB Medium Chestnut Brown
Container Type	Box
Customer Reviews	4.5 out of 5 stars 21,570 Reviews
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249158289
Hair Color Permanence	Permanent
Hair Type	All
Hair type	All
Item Form	Liquid
Item Weight	0.01 Kilograms
Item form	Liquid
Manufacturer	LOreal
Manufacturer Part Number	071249158289
Material Features	Highlights
Material Type Free	Aluminum Free,Paraben Free,Dye Free
Model Number	071249158289
Number of Items	1
Package information	Box
Product Benefits	Gray Coverage
Product benefits	Gray Coverage
Recommended Uses For Product	Softening
Suitable Hair Color	All Hair Colors
UPC	071249158289
Unit Count	1 Count

Common Questions

Are the products genuine and authentic?+

Yes, all products are sourced directly from authorized retailers in the US, UK, UAE and India. We maintain strict quality control processes and verify each product before shipping. All items come with applicable manufacturer warranties and are covered by our standard return policy.

How long does delivery take and is it reliable?+

Delivery times vary by destination country, typically ranging from 3-9 business days. Each order is fully trackable through our system. We handle all customs clearance and use reliable courier partners for last-mile delivery. You'll receive regular updates about your order status via email and our app.

What is Desertcart? Is it safe to order from?+

Desertcart is an international e-commerce platform operating since 2014. We securely process thousands of orders globally each day. Every product goes through our quality verification process before delivery, and we provide end-to-end order tracking, 24/7 customer support, and a comprehensive returns policy to ensure a safe shopping experience.

How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Pooja R.

The customer service exceeded my expectations. Perfect for buying products you can't find elsewhere.

1 week ago

Reema J.

Perfect platform for hard-to-find items. Delivery was prompt.

1 month ago

View all Trustpilot reviews

Shop Global, Save with Desertcart

Value for Money

Competitive prices on a vast range of products

Shop Globally

Serving millions of shoppers across more than 100 countries

Enhanced Protection

Trusted payment options loved by worldwide shoppers

Customer Assurance

Trusted payment options loved by worldwide shoppers.

Desertcart App

Shop on the go, anytime, anywhere.

€ 46.74

Duties & taxes included

In stock

Sold byAmazon CroatiaDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.

Secure transaction

Trustpilot

TrustScore 4.5 | 7,300+ reviews

Zainab N.

Fantastic and great service. Shipping was faster than expected.

1 week ago

Abdullah B.

Great price for an authentic product. Fast international shipping too!

3 weeks ago

View all Trustpilot reviews