Ion Permanent Brights Creme Hair Colour Red Red

Fantastic Color, didnt stain anything except my skin and most of it came off anyways, highly recommend, will be buying again! Photo reference: i have medium brown hair, did not bleach my hair and i left it on for 35 minutes

I dyed my hair in the beginning of July 2025 as seen in the first picture. The second and third pictures were taken today, March 3 of 2026. This color LASTS!! In the current photos, you can see my hair is naturally very dark brown (the black dye has since faded out). I have virgin hair, never been bleached or lightened. The color retention is crazy and the red does not bleed past the first week of washing. I did not and do not use any sort of specialty color-safe shampoo or conditioner (probably why the black faded so quickly), and I did not use the Ion Color Sealer after dyeing it. I used the Ion 20 volume developer. I usually wash my hair twice a week, sometimes three times, but I NEVER put heat on it, so I’m not sure if that has anything to do with it as well. Overall, I genuinely highly recommend this product!

Awesome!

I’ve been searching for a permanent red dye for bleached hair, and this worked so well. Instructions said to use 10 volume developer but I only had 20, so I used 1oz 20 volume and 1oz water and it worked perfectly. Will update on how it fades UPDATE!! 2nd picture is ~8 weeks after I dyed it. It stuck around pretty well for ~7 weeks, then got pretty orangey. (I shower in coldish water every other day and swim once a week) It only lasted a little bit longer than my usual semi-permanent, which it a bit frustrating considering this is supposed to be permanent. PROS: DOESN'T STAIN ANYTHING!! decently long lasting, perfect color CONS: damages hair a bit, doesn't last as long as I'd like, dying process is a bit involved Overall, it depends on what you're looking for. if you'd rather have less damage, easy application, and are ok with a pink shower and pillowcases, I highly recommend adore semi-permanent dye. If you want it to stick around a little longer and not stain anything, choose this! Personally, I think I'll keep using this, considering I'm going into college and will be sharing a bathroom.

You need developer for the product, i remember when it used to be a red paste but i guess now they changed it. fades pretty quickly tho