L'Oréal Technique HiColor Reds Permanent Hair Color | Lifts Dark Hair in One Step | No Brassiness | Rich, Smooth Creme Formula | Intense, Long-Lasting Color | Sizzling Copper

Vibrant, rich copper-red tones that truly pop. It lifts and deposits color in one step, even on darker hair, without needing prelightening, which is a huge plus. The color comes out bold, dimensional, and salon quality every time. It applies smoothly, processes evenly, and leaves hair looking shiny and healthy rather than dry or damaged. If you’re looking for a striking copper red that lasts, this is hands down one of the best options out there. Just remember if you are touching up your roots not to over process the rest of your lengths and follow the box instructions. I also add two pumps of the Bond Bar bonding booster into the mix and it does help keep everything healthy.

I wanted my hair to look like Jessica from true blood and this hair color got me that color. Color is vibrant and lasts a long time. Absolutely love it.

I love this hair dye. It is very vibrant and works amazingly on naturally dark hair. It is inexpensive yet incredibly effective. Amazing brand

I’ve used a lot of red hair dyes over the years, but nothing beats L’Oréal HiColor Reds! The color payoff is amazing, it’s bright, bold, and shows up beautifully even on dark hair without needing bleach. I always get compliments every time I use it. It’s easy to mix and apply, and the color lasts a long time without fading too quickly. I also love that it leaves my hair soft and shiny instead of dry or brittle like some other dyes do. This is my second time buying it, and it’s officially my go-to red! If you’re looking for a true, rich red that pops, this is the one.

Love this hair dye color but does take some trial and error. I have naturally black hair got major hot roots the first time I did it following the instructions. I'm not a profession but my advice if you're coloring virgin hair (like mine was), use a 20 volume developer on the roots and leave it on for about 10-15 minutes. Do the roots last after dying your ends. Use the 30 or even 40 vol depending on hair health and follow the instructions on the box. I found that 30 wasn't strong enough for my hair even when I left it on for a long time. Also use a protein filler to get more even color. It took me 3 dyes before achieving the color I wanted but I love my hair color its so natural and I get lots of compliments. People usually think its my natural color! It's not super bright but more of an auburn red which is what I was going for.

Desde que probé este producto me enamoró, bueno ya es mi preferido

I was soooo excited after watching YouTube on how to get bright vibrant colors without using bleach, so I bought the “intense red” bc I wanted to spice it up a little since I loc’d my 4C hair and was planing to dye the retwist it. I followed the directions but it only gave me a purplish tint like I just put a rinse on my hair. Not even one strand looked red. Some of my scalp felt like it was getting ready to burn a little and I had a PTSD moment with it feeling similar to how perm feels when you leave it in too long, so I rinsed it out thinking it processed long enough (and of course thinking I need to rinse this out before my hair falls out) I don’t know how people kept this stuff on for 40+ minutes bc when I rinsed washed my hair, it was literally smoking! And my hair felt so brittle I had to save it by deep conditioning and oils for it to not even color it. I’m not sure what chemicals are in this but sis just buy the box dye bc the SMELL of this stuff smells like something you shouldn’t even slather on your hair. It was so strong, it was burning my eyes and nose and had to open a window. But all of that just to have my hair tinted you wouldn’t know it’s “colored” unless in the sun. I know people say this is a “healthier” method than traditional box dye but it’s just bad if not worse(bc why was my scalp burning and hair smoking?) At least with the other box dye I know my hair would be the color it claims it’ll be. I’m not sure if I didn’t use enough developer or if the product I got was defective or what, but take a gamble if you want ladies.

I love the color