Morgan James Publishing You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

I was laying on a beach in Spain when I started to read what I thought was going to be just another self-development book. Don’t get me wrong, I’d heard Mike on a few podcasts and I knew he had some awesome things to say, but I wasn’t expecting it to have such an impact.Mike gave me the belief that it IS possible to build a brand around your own personal ideas, expertise and message. That your point of view IS important.I more than recommend this book if you are running a personal brand business or if you have any intentions of doing so. It's full of real actionable tips, not just theoretical ideas. Buy it!Great work Mike!

When my favourite author Todd Herman, spoke so highly about this book, I just had to read it. And wow, did Mike Kim ever deliver! Mike shares a well thought out blueprint to inspire you to move into action. Loved his style, humble nature and humour! Highly recommend!

I have branded for other companies for years but struggled to brand my latest business adventure. This was very helpful with reminders and other ways I had not thought of for branding. If you have never done it, you will like this book. If you have done it, you will also like this book.

If you are trying to unpack and elevate your personal brand, Mike Kim does a masterful job laying out a simple and easy to understand framework. You Are The Brand is full of useful information that can be applied at any stage of your journey. "Marketing isn't about closing the deal, it's about opening the relationship"-Mike Kim.

You Are The Brand is truly a refreshing read. I love how Mike writes - clear, practical, and relatable (especially as a fellow Korean-American!) He doesn't drag his stories, but shares them in ways that turn into actionable steps.His frameworks and perspectives are insightful, especially on the type of entrepreneur you are, personal branding, and your position in the market. He emphasizes the fact it's more about opening a relationship, rather than closing a sale.He provides thoughtful questions to ask yourself, exercises, and scripts that you can apply directly into your business practices. I've used one already on asking for feedback from your clients - super helpful.For any new entrepreneur out there, this is the book to read. It's easy to consume, provides a clear path forward, and makes building a business not as scary as it seems. Highly recommend!