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✨ Elevate your blonde glow game — shine bright, never brassy! ✨
Shu Uemura Yubi Blonde Nourishing Shampoo is a premium, paraben-free formula designed specifically for highlighted, lightened blonde, and gray hair. Infused with Japanese white peony extract and violet pigments, it gently cleanses while neutralizing brassiness and intensely moisturizing without weighing hair down. Ideal for fragile, overprocessed hair, it delivers softness, shine, and a natural glow with a luxurious, no-mess application.














T**B
Best Shampoo Ever!
This shampoo may seem pricey, but a little goes a long way and this maybe the best shampoo I’ve ever used.
V**R
Not your every day purple shampoo – better. Use the conditioner too.
I don’t use this every day. In fact, I only reach for it about once every 4 months, and only for a week or two — when my blonde starts turning brassy or orange, especially at the ends. That’s all it takes. It works that well, without wrecking your hair. The Shu Uemura Yūbi Blonde Glow Shampoo and Conditioner are elegant, gentle, and shockingly effective without the dryness or over-toning you get from the usual suspects (and if you’ve tried them, you know which ones I mean). This doesn’t make your hair purple or gray. It just softly corrects the tone over a few washes — no drama, no damage. The scent is clean and light, the texture is creamy and easy to work with, and it doesn’t run or stain your hands, shower, or hairline. You don’t need to leave it on forever — I rinse it out like a normal shampoo, follow with the conditioner, and that’s it. No gloves, no mess, no brittle ends. Highly effective on bra or orange.. highly hydrating not drying like other brands. Does not need to be used weekly.. does not spill all over your shower. Does not stain in your hands. Great price, especially considering that you don’t need to use it nonstop. It’s ideal for overprocessed, highlighted, or fragile blonde hair that just needs gentle help once in a while — not a toning overhaul. And the packaging is clean, modern, and solid — no spills, no leaks. If you want something that works without turning your hair into straw, this is it. It’s subtle, smart, and it lasts forever because you won’t need it weekly. Follow me and you’ll know my whole hair routine for highlighted fine over processed hair. I have a lot of it, but I do have fine hair. ⸻ Key Ingredients (Shampoo + Conditioner): 🌸 Japanese White Peony Extract – anti-inflammatory, softens and calms the scalp ✨ Violet Pigments – neutralize brass without staining 🌿 Hydrolyzed silk + ceramides – strengthen and smooth damaged hair 💧 Glycerin + conditioning esters – hydrate without heaviness #AmazonFinds #ShuUemuraYubiBlonde #SmartBlondeCare #BrassFree #PurpleShampooUpgrade #OverprocessedHairFix #LuxuryHaircare #ColorSafeHaircare #FineHairFriendly #NoMessNoStain #BlondeToneWithoutDrying #DobermomApproved
J**A
Ok
Wasn’t super impressed with this line of shuemura
C**E
Scam
Not purple shampoo. It’s clear and the smell is terrible. Product is a scam.
R**D
This is a scam!! The shampoo is not purple ( what authentic product is) and came in a dusty package.
This is not an authentic product and it came in a crushed box with dust all over it
A**R
Arnaque !!
Ce n’est pas le shampoing violet de la marque ! Il est translucide dans la bouteille ! Grosse arnaque !!!
P**6
ottimo shampo per capelli bianchi
Ottimo shampoo già acquistato più volte
B**N
Calidad
Producto de calidad
D**E
Bestes Blond Shampoo ever
Super Shampoo für blondierte Haare. Es ist farblos, also keine blauen Hände hinterher und das Ergebnis ist hervorragend. Leider ziemlich teuer aber ich bin begeistert.
M**T
Top !!!
Bestes Shampoo, Duft perfekt, für blonde Haare einfach super die kein lila Shampoo verwenden wollen !!!
Trustpilot
3 days ago
3 weeks ago