Ingenious Edibles Icing & Frosting Whitener, White Food Colouring, 100g

This icing whitener does exactly what it promises. A tiny amount makes my buttercream go from off-white to bright, clean white without changing the taste or texture. It mixes in smoothly and doesn’t leave any aftertaste. Super concentrated, so one bottle lasts ages. If you’re doing cakes or cupcakes where you want that crisp white finish, this is the shortcut you need.

This works to whiten icing! I was skeptical when a cake decorating influencer shared this but it definitely did the trick!

Worked as expected but needed a lot to get a whiter buttercream.

Was a bit nervous after reading mixed reviews but so glad I purchased because I love this little miracle and wish I had found it sooner. Definitely made my buttercream white .

Got it thank you

I've used a variety of brands before I came across this great product and the one I can more or less compare it with, is the wilton food colouring which unfortunately is no longer available. I purchased ingenious 14 times now and that was a game change from the first time. Seriously, highly recommended. The only thing I would point out is that the bottle isn't always completely full. It would also be great if the 500ml bottle was actually available. Indeed a great product with no after taste and good quality.

Not brilliant but does the job. However, it has a strange metallic after taste. I have a strong sense of smell and taste so eventhough I can taste it, my husbamd said he tasted nothing. I haven't had the same lingering taste with other whiteners.

Just used this item for the first time today after making a Christmas cake icing, it does make the icing a lot whiter, for a better finished effect on my cakes.