Getting Naked: The Bare Necessities of Entrepreneurship and Startups

What makes Getting Naked different from any other start-up book is the vulnerability with which was written. It’s very personal and naked. Primus bares it all but in a manner that makes it a compelling read with personal stories and an occasional joke. He talks about personal sacrifices he had to make to get his brand off the ground, how it affected his health, and his relationships with those around him.

‘Getting Naked’ is a pragmatic book by Joel Primus which does the perfect job in explaining the joys and challenges of the entrepreneurial world through his story.Joel shares his story of how he started his own company called, ‘Naked’ when very few people believed in him. Against all odds, he managed to overcome all the the obstacles life threw at him and he shows how you can too!The process of finding the right name of the company to learning and perfecting the art of pitching to investors. This book covers all aspects of the entrepreneurial world.This Book also emphasises on the importance of taking risks, finding the right balance in life and having a deeper why for the things you do in your life. Don’t let work consume you entirely that you forget to take care of your personal life. Joel does a great job in showing his vulnerable side which makes the readers respect him and his story more.A book which helps you demystify failure, derive inspiration and seek the right answers.

Interesting to read. Not just information but a story. Helps to know how to deal with the downside and the upside.

This is an amazing journey of author Joel Primus, an entrepreneur and a founder of Naked Underwear. He has openly talked about his ups and downs, personal beliefs, engagements with fellow colleagues, partners and people he met through out his journey. He has also quoted experiences other enterprises too.In his book he guides and gives an insight to young and upcoming entrepreneurs about rules that apply in becoming a successful businessman for instance giving a tag line to your product “why you call it Naked … because it doesn’t stay on!”, giving importance to consistency, complaints, customer reviews, market research, selection, feedback, analyse competitiveness, customer survey and vote. It’s further required to investigate the flaws, establish process and product development, learn from mistakes and establish focus groups. The focal point of any business lies in pre-sampling the product and then focus on its production based on meeting its minimum target.He quotes “Your business is like your baby. You’ve likely spent more of your awake time on your business than anything else in your life.He hopes his experience and tips benefit the new entrepreneurs and face the actual realities of being in an entrepreneurial start up.

Let’s start off by saying how captivating this book cover is!Joel comes from a small country town in Canada and pushed his way to building a huge business with Naked Boxer Briefs and successfully took the startup public on the NYSE!Part memoir and part entrepreneurial start-up manual, this book reveals when to start a business, how to raise money, what is needed to build teams and hire employees, and so much more!I am excited to share that Joel will be on the Every Day Extraordinary podcast this month!If you have the entrepreneurial itch in you, this book is perfect for you!