The Unplugged Alpha: The No Bullsh*t Guide to Winning with Women & Life

I’ve been on a mission of making my own life for the past six years now and this book has been a tremendous encouragement to keep going. One of the first things I did to improve myself was train in Krav Maga (the best self defence system on Earth) and no surprise, Rich touches on this in my favourite chapter ‘Master Violence’. This and many other examples show Rich knows what he’s talking about; men of experience offer the best advice. His chapter on Red Flags in relationships is spot on; sadly I already knew most of them from experience, and I wish I had known these things before naively jumping into relationships, still believing the world was all sunshine and rainbows, before reality woke me up. However for the red flags I already knew, there was plenty more that I hadn’t even considered; that Rich perfectly sums up why they could be warning signs. Sadly guys we live in a world where we need to be careful of who we let into our lives; not just romantic relationships, but friendships as well; which Rich also covers. You need to be selective what sort of people you let into your life; as someone who made the wrong friends I cannot stress this enough. So if you’re someone who’s not too focused on relationships; then this book covers plenty of other things to be smart about in life: how to take better care of yourself, have a healthy mindset; which in today’s age of social media is needed.I know some have said this book needs to be handled with care, and there’s some truths that are hard to accept; I’ve never had that problem, as feel the truth is something you need to accept regardless of how it makes you feel; so if you are someone that might struggle learning some hard truths, then all more reason to read this because you need to guys.So to conclude if you’re a young man starting out on his purpose, if you’re a man who’s lost his way and needs to get frame back; then this is a perfect starting point. Rich keeps his words to point, they’re not fancied up or flowery; like the man himself they’re blunt and to the point. Also he doesn’t promise to fix your problems, or wave a magic wand that solves everything over night (like some scam artists out there); he makes it perfectly clear that you have to DO THE WORK. The only person that can make you a better version is YOU. True power is the degree at which you control your circumstances and the direction your life will take; and only you can do that.All Rich does is provides you with the facts, what he’s learned from his experiences; and most important of all Motivation to chase excellence. That’s why love that the book is short and easy to read; as will need to re-read it from time to time to keep yourself motivated to keep yourself the main focus of your life.

I have been following Richard Cooper's YouTube channel for several years. I came across him because I like cars and am interested in business, so it was a surprise - a pleasant one - to see him cover a lot of material about inter-sexual dynamics. He's honest, sometimes brutally so, and bases his main ideas around the concepts of hypergamy that have been developed with particular force by Rollo Tomassi, author of the Rational Male. As far as I can see, Cooper isn't a strict determinist, but argues even so that so much of our conduct is based on biology, and that if we ignore evolutionary forces, and ignore differences between men and women, we encounter misery down the line.His description of the risks and issues around family law in North America is a harrowing one. The situation is not greatly different in the UK.Of all the concepts out of the so-called "red pill" idea that Cooper draws upon, the one that is perhaps most important is the idea that men must have their own "mental point of origin". This is not about callously ignoring the interests of your loved ones, etc, but it does mean that you must own your purpose and happiness in life, and not be forced around by the views of others. (There is a rough parallel with Ayn Rand's idea that being selfish, in the sense of pursuing one's long-term happiness and doing so rationally, is good.) The trick is doing this without being a jerk or aggressive.Richard Cooper has valuable insights about the need for men to be competitive, to be healthily aggressive, problem-solvers and to relish having "tribes" of good friends. He also has useful things to say about why men should not give up their hobbies and their boyish love of life as they get older. I also liked his explanation of issues such as around testosterone, self-care and keeping fit and active.Any young man should read this book. And even for older guys, including those like me who are happily married and in happy relationships, there is a lot of value in here to make our lives even better and improve those of those whom we love.Strongly recommended.

I have followed Richard Cooper for two or three years on his YouTube channel, and his analyses and advice are as good as any you will find in the manosphere. His strength lies in his no-nonsense, uncompromising and logical approach to dating, relationships and being a high-quality man in these modern decadent times. Unlike other YouTube content providers who just moan about the state of play, expecting women to suddenly declare volte face and return to the 1950s, Richard Cooper knows there is no going back to the days before the Pill, the financial independence of women and the Internet. He advises men to accept things as they are, stop making women the focus and instead improve themselves, so that they can attract the very small pool of good-quality women. The improvements mentioned relate also to fitness, health and income. It is not a full-blown MGTOW book in that the author advises men to eschew women and dating completely; it is a guide to how men can spot the red flags and avoid the relationship disasters, which befall so many unwary (blue-pilled) men. If you are a young man - especially one planning on getting married - you will definitely benefit from reading this book or/and subscribing to Mr Cooper's YT channel. The reason I did not award the book five stars is because it was unnecessarily crude in places and should have been properly copy-edited.

Rich, the book is great! Thank you, sir. Well written, good structure, and a page turner. At first the YouTube video references bothered me as they took me out of the book. But really by the end it added so much to the book! Became one of my favorite parts of the book. The MGTOW chapter was essential and truly changed my perspective. I appreciate you and the book Rich.

Simple, short, concise and straight to the point. That's how I'd review this book.If you already watch Richie's videos on Youtube, you'll be familiar with pretty much everything he has to say in the book. Nevertheless, I really liked the way he approached every topic, gave some insights about the dating market we live in today, and how you have to do the work on yourself to become the best version of yourself. Not for the sake of women, but as a way to live the life of your dreams, and women will be a byproduct of that. Also, if you are in a Long Term Relationship or you intend to get married, then this book is a MUST for you, as it will open your eyes to the dangers of marriage living in todays laws. I found this to be an easy and relaxed read. I'm a brazilian and my english is intermediate to advanced, and I had no problem at all reading, and I laughed hard everytime I read "Chad Thundercock" haha.Anyways, on a scale on one to ten, I'd give a 9 for this book.

This book was written by Richard Cooper to unapologetically help men unplug from all of the lies they've been programmed to believe all their life and up to the point that brought them to read his book. This programming of young men is otherwise known as having a "Blue Pill" mindset.I'm personally familiar with all of the book's concepts and so much more from others like Rollo Tomassi, Warren Farrell, and Greg Adams, just to name a few, for many years now, and I wanted to read it and support Rich's work in helping men of any age unplug and become the best versions of themselves they could be. Below is my review.This book is the c-o-l-d h-a-r-d t-r-u-t-h about the "Red Pill" (RP) mindset that distillates all of what Rich knows and has learned and experienced over the years in taking the RP about life, women, relationships, business and so much more from a man's point of view. It's not written for women but women may find it very insightful for sure. It's about seeing the world through a Red Pill lens as a man in his pursuit of chasing excellence."Do. The. Work!": This is what Rich is best known for from his videos and in his book. Men, you have the burden of performance and there are no days off. You must do the work to become who you are. Men must become. Women just are."Be your own mental point of origin.": This is what every man in the pursuit of being the best version of a man he can be must-have and maintain for himself and his mindset. His book explains why this is important for all men to learn and do. You can never be in a position to help anyone if you're not chasing excellence or your sole purpose, but instead chasing women and things that add no value to you and your future."Hypergamy. Accept what a woman will never ever be to you as a man.": This is an important lesson on the truth about female nature that all men must understand and fully accept. You must accept a woman for what she will never ever be to you as a man. And that's okay! Rich helps men learn to love women for what they really are to a man and will teach men how to love women as masculine and loving men in only the way men can be to a woman and towards themselves. Human nature will never change and this book helps men remain objective, stoic, and sometimes indifferent to the things they can't change about intersexual gender dynamics between heterosexual men and women. The book also gives actionable advice on doing what's in your control as a man to participate in the sexual marketplace as a masculine man that builds and maintains a strong and masculine frame with modern women.These are just a few of the many great points Rich tackles in his book "The Unplugged Alpha" and I'm so glad it's the number one book in 'Divorce'. It needs to be read and reread over and over again for many men so heavily ego invested in a life that will never ever serve them as men. Unplug from all the lies you've been fed as men.This book is THE most affordable way to pick Rich's brain on what he knows and it's the best ROI you'll ever get from Rich with actionable advice you can start doing today. Don't just read his book. Study it. Absorb it. Dwell on it. Put it down. Pick it up and read it again in a few weeks. Figure out what needs to change about you as a man RIGHT NOW and TAKE ACTION RIGHT NOW. Your best life starts NOW!This book is highly recommended. It's a must-read for men of all ages, especially young men. Women may find it insightful on how to be a good woman to a man and what to look for in a really good man for a fulfilling long-term relationship.Above all else, you've got to "Do. The. Work!" - Richard Cooper EIC

Truly a must-read if your goal is to understand life's dynamics and reach the best version of yourself so that you get the respect you feel a real man should get but aren't getting yet. Absolutely recommend!

The author is not so much interested in a life outside or beyond "the Matrix", but in maximizing his worldly life within it. His critique of modernity is ambivalent between wether its gender dynamic is permanent throughout history and nature on the one hand, or a product of a twisted present on the other, to which his answer isn't to aim at being the change you want, but to use the situation.The author wouldn't say that its better to die for a lost cause than live a meaningless life, rather he'd say you have to embrace the meaninglessness in it all. No matter what one thinks about that in and of itself, is irrelevant; this means that Cooper wants to improve his life within the Matrix, not leave it.My own crucial point of disagreement with Cooper, is that modernity superimpose a boy-psychology on women, and denounce not only masculinity but feminity as well. I don't belive in "men walking their own way", nor incel, being a good idea, but Cooper doesn't provide the answer - largely because his empirical data (his own life) is too small, and he has crowned the produce of man made contraception as a part of the natural process.