Color Ultime Permanent Hair Color Cream, 5.53 Violet Ash

Very vibrant color easy to apply and the conditioner is amazing

I was a hairstylist for 16 years and let my license expire so I can't purchase professional color anymore. Schwarzkopf was a line of haircolor I had used in the salon and I have been using their retail line for over a year now. I feel like it is better than similar priced brands, however, this last boxes of color I purchased were a huge disappointment. I use the 5N on my roots for gray coverage and it did not completely cover my gray. Then I used the 5.53 Ciolet Brown on the rest of my hair. I had caramel highlights so those highlights should have turned more purple than the rest of my hair. As you can see from the picture, there is no hie of violet to be seen. Did I receive the wrong color? Even under the sun there is no violet pigment to be seen. My hair looks more warm brown than anything.

My hair was dark brown and now it looks like the hair color on the box. Rinses well, no visible damage, good quality gloves, hair was soft after using. Great price and product, will buy again

So....I thought that this would work, as it's darker than the brown that my hair was previously colored. I have strong gray regrowth as well, and it was a few inches long, as I was waiting between colorings to let my hair detox a bit. My hair is in great condition, thick, about shoulder length. There was enough in the bottle that I had about a quarter left over. I'd recommend two bottles for longer hair. My hair brushes the tops of my shoulders and doesn't go past. My hair was brown, and I had two bleached 'chunks' in the front, one on the top layers of my hair, one as peekaboo under the top layer. They were pretty wide. I was going for a two-tone, but one that I could wear to the office. This color is a pretty brown, smoky purple on the bleached areas. Otherwise, there's only a faint sheen/no deposit at all on my brown hair. As far as gray coverage? I did the full thirty minutes and started on my roots, so that color was on my roots for a bit longer than the length. And I can't say that it covered my grays well enough that I'd use this color again. I might, just to see if it does better next time or has better coverage on the older gray strands as it layers, but I'm not sure. My 'grays' are light silver and this couldn't entirely cover them. There's obvious less deposit on the silver strands verses the browns. The good news is that because I have more gray than brown coming in, the coverage looks pretty uniform. It's just not what I wanted. On my roots, it's a nice, smoky brown, with some lighter streaks where the gray is. On my bleached areas, it's the box color and looks really pretty. Over the existing brown dye, there's pretty much nothing that's changed. So, if you've colored your hair darker, do a prebleach. You don't need to do a harsh one or to do it for long. Just lift your hair to a lighter brown/darker copper, and this should work fine on it. Don't forget to wait a couple of days between bleaching and dying and to moisturize the crap out of your hair. I recommend Perfect Hair Day for colored hair. It's extremely nourishing and worth the price to have silky soft hair after bleaching.

I applied this dye to my ugly copper colored hair not having high hopes but it came out perfect. For my hair I received a dark brownish purplish and love it. The scent is a lot stronger than passed box dyes I’ve used

This is not permanent hair color as thew amazon description states! I did like the thickness, as it was much less messy. It did not adequately cover my gray.

Completely stripped my color out. I regularly dye my hair about once every six weeks. Just decided to try a more permanent dye rather than my regular semipermanent. I followed the instructions to a T. Instead of depositing color, it stripped what I did have, and my hair is now its natural color. None of the pigment took. Really disappointed since this brand has such great reviews.

This purple is a very good look! no kidding, I will have this purple ever when I want purple hair. The color looks very upscale. like you just walk out of the expensive hair salon!