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This book is a distillation of their experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. It is based on the Great Formula they have created within their own businesses and their consulting practice, which focuses on: PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE Attract, train and retain great staff. MARKETING Become a marketer, with examples of great marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself. MONEY Make a profit or your business won't last. With advice on location, raising finance, and devising a clear marketing plan, this entertaining but highly practical and detailed guide will enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up with the Coffee Boys at thecoffeeboys dot com Review: ... race" and be able to open up a business like a coffee shop - Doesn't everyone want to one day leave the "rat race" and be able to open up a business like a coffee shop? I thought I had an idea how to start off if I wanted to start a coffee shop but I had no idea how in-depth you need to be to get into the business until I got this book. The Coffee Boys' guide really preps you and makes you think of building a strategy for success before you even think of getting equipment or planning out a spot. Are you primarily a coffee-house, coffee-bar, or stand? What are the best place to "break ground" for each? When serving food, are you an expert at every item on the menu (you need to be)? Ex: sandwich. What kind of lettuce are you using and what is the tacticle feel of the crunch? Does it match with the meat? The bread type? Freshness? Sourcing all the items? Etc. etc. Highly recommended. Review: great book but written from a UK perspective - If you have the ability look past the fact that this is written from the perspective of an operator in the UK and apply these theories and suggestions to practical differences in the US then this book is great. I picked up some great points that we were able to apply to development of our first store in the US . . . thank you !
| Best Sellers Rank | #2,668,144 in Books ( See Top 100 in Books ) #3,606 in Starting a Business (Books) #11,990 in Entrepreneurship (Books) |
| Customer Reviews | 4.3 out of 5 stars 195 Reviews |
J**A
... race" and be able to open up a business like a coffee shop
Doesn't everyone want to one day leave the "rat race" and be able to open up a business like a coffee shop? I thought I had an idea how to start off if I wanted to start a coffee shop but I had no idea how in-depth you need to be to get into the business until I got this book. The Coffee Boys' guide really preps you and makes you think of building a strategy for success before you even think of getting equipment or planning out a spot. Are you primarily a coffee-house, coffee-bar, or stand? What are the best place to "break ground" for each? When serving food, are you an expert at every item on the menu (you need to be)? Ex: sandwich. What kind of lettuce are you using and what is the tacticle feel of the crunch? Does it match with the meat? The bread type? Freshness? Sourcing all the items? Etc. etc. Highly recommended.
J**.
great book but written from a UK perspective
If you have the ability look past the fact that this is written from the perspective of an operator in the UK and apply these theories and suggestions to practical differences in the US then this book is great. I picked up some great points that we were able to apply to development of our first store in the US . . . thank you !
A**S
Fun and Useful Read
The authors take years of experience from two consultants and turn it into a fun, energetic, read. The expectations of the contents are established right from the beginning and the anicdotes are relevant and entertaining. Great book.
K**E
Read this before opening your shop!
Recommended for those opening a food shop, not necessarily a coffee shop. Lots of info on things you don't think about before opening.
B**A
A lot of common sense
Worthwhile reading, if only as a reminder what you will be up ahead, however, if all this is new to you, you should not start a coffee business.
P**P
Five Stars
Invaluable advice - a must read
M**Y
Four Stars
Good
T**H
Thank you!
Thank you!
M**Y
Very helpful and informative
It's written in a way which is accessible to everyone, whether you come from a business background or not. The points are very clearly made and easy to understand and make sense of. As a young woman planning to start my first business I found this book a great place to start! It has opened my eyes to some of the realities I will face and reminded me of others I'd perhaps left out of my planning. A definite must read for anyone thinking about starting a business in this industry
H**R
An good book.
A really good book with step by step narration about coffee business. Must read for any coffee entrepreneurs.
I**U
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B**S
An informative and enjoyable read.
As someone interested in starting a Cafe I looked at many books and many book reviews and this book is by far the best starting point. It's easy to be overwhelmed by the copious amount of literature out there on the topic of cafe/coffee shop start-ups but I would definitely start with this book first if you are considering the idea at all. The Coffee Boys 'real world' lessons give you an insight into the life and predicaments of a coffee shop owner without the 'rose tinted' view. If you are looking for straight talking and no bull or ego from the authors then buy this book.
K**L
Good read. No videos as advertised
Really pivoted my thoughts on starting a business. Reduced one star as the two hours of videos no longer exist which are mentioned on cover, in text and also in the product description.
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