Black Lengthening Mascara, 8ml | Lengthening, Volumizing & Curling Fiber Formula, C-Curve Silicone Brush, Smudge-Proof, Water-Resistant, No Clump or Flake

Update on May 23 2026: I have recently ordered and received 2 more orders of the 3-pack travel size, The Big Trio, mascara. I had recently downgraded my original review from some years ago, to 2 stars, as I had received several orders that were unusable, all dried up. However, I decided to try again, as I cannot find any other mascara that I like, and this time I made extra sure and double-checked that I ordered from the Elizabeth Mott store on Amazon!! I have now got 2 orders this way, and all 6 mascara tubes are fine, not dried up, and the mascara works as well as I remember from earlier, when I gave my first good review! I am very pleasantly surprised, and happy, as this is the mascara I want and remember from earlier - works very well, looks good and very easy to remove with plain water, and does not smudge for the whole day. So, I will keep on ordering and using The Big Trio (I think it is the same as the one called "It's So Big", i.e. the original version which is better than the later versions they have come out with) from the Elizabeth Mott store, as long as the quality is kept up to this level! So I am again upgrading to 5 stars, especially since the price has come down, but if the quality changes I will again update my review and keep you posted. - End of Update I was looking for a CRUELTY FREE, good mascara, read the reviews and decided to try this one. I was not disappointed! It is very good, easy to apply, has absolutely no clumps but applies to each eye lash in a very attractive manner while making the lashes look really long, and stays in place a long time without smearing, even over night, and has not caused ANY irritation! I am especially glad, since I have recently started reacting to some cosmetics and have had to return other brands of mascara that I reacted to - absolutely no reaction with this one. Last but not least, I am SO GLAD this is cruelty free and bears the PETA logo, as I will absolutely not buy anything that is not cruelty-free - why should innocent animals suffer for my vanity? This is the best mascara I have ever used, and I will be buying more soon to make sure I do not run out! Edited review on Jan 6, 2026: Unfortunately I have to revise my rating and review: I have been using this mascara for several years now, it has been my go-to. However, during the last year or more, I have noticed a definite decline in product quality, issues with the containers (several of the large ones stopped working long before the mascara was used up - the part that scrapes off excess mascara from the brush came lose. I therefore started buying only the small travel size.) My second last order of the travel Trio had one container that was unusable - the brush could not be pulled out, and there was a "plasticky" looking grey goop that was eventually forced out - utterly unusable. I decided this was a fluke / glitch, and decided to give it another chance. Ordered another travel Trio pack which came today, tested all 3 tubes right away, and this time 2 out of the 3 are unusable!! Same thing, brush can only with difficulty be pulled out, and there is dried up goop emerging, again completely unusable. I am downgrading it to 2 stars instead of 1, since when the container works it is a good mascara. I am really sorry and disappointed. I am returning this, and will not order any more. If Elizabeth Mott improves their manufacturing so that the mascara comes in containers that work, I would be very happy, but for now, I will have to search for another good, cruelty-free, irritation-free mascara out there... Very disappointed.

So, let me start off by saying.... I NEVER write reviews for anything! With that in mind, an allergy nurse at my job told me about this product because I have allergic reactions with most other mascaras. I didn’t want to spend the price for this one but holy cow, IM GLAD I DID! I will never buy another brand of mascara. So let me tell you, I put this product to all of the tests that would usually give me running or smudged raccoon eyes, even with waterproof products. 1. I “forgot” I had it on and rubbed my eyes 2. I “forgot” to wash my face before bed after a long night of partying 3. I had intercourse (TMI, but hey, you know what I mean) 4. I took a hot shower and didn’t wash my face 5. I went to work for 10 hours in the hot heat All of these test passed with flying colors. No dripping, no smudging, no raccoon eyes! My lashes were still long and curled even after I woke up the next morning. No darkness under my eyes or anything! And the BEST part... I usually have to wash my eyes a few times to get the mascara off of my lashes and most of the time I still get out of the shower with raccoon eyes. HOWEVER, with this product, I wet my face with warm water and rubbed my lashes ONCE with soap and water and BOOM! All of the mascara clumped up and literally fell off of my lashes. No black smears, no raccoon eyes, no makeup remover needed! Like I said... BEST EVER! You won’t regret buying it. PS- these pictures are of my lashes after 24 hours. I applied in the morning, worked 10 hours outside with some sun showers, took a shower when I got home, and slept all night with out washing it off nor reapplying. This is what my greasy face looked like this morning. However, my lashes were PERFECT! -“I woke up like this” haha :)

Update Ok so the last few I have gotten have been good and this mascara (if you get a good tube) is really that good that I will continue to buy. The good reviews really are because it gives them really good lengthening for those of us with almost nonexistent lashes and yet is also really wearable long-lasting and doesn't flake or smudge so you can wear it all day and night. Especially now that price is more reasonable. Don't believe the reviews that say it doesn't work- what they may not be understanding is you have to layer this on several times (like 25 swipes) "before" it dries- it will build!! It does lengthen more than volumize but it does volumize. Does not smudge or flake- I have oily skin an every other mascara does- can't see how anyone could get this to flake- maybe they are rubbing their eyes or about one of those clumpy dried out tubes that were a bigger problem in 2015 . I swim in this mascara and it looks perfect afterwards! U pdate: they must have transferred manufacturing to China or wherever it was being manufactured just isnt doing the same QC. :( the last several I have purchased have been dry and clumping. It used to be wet and you could build and build without clumps. Now it doesn't matter how careful I am it clumps and sticks and looks like Tammy Faye baker. :( very disappointed. The first two tubes I got were great. The last SEVERAL have been bad- yes I figured maybe I was just getting the random bad tube. I didn't want to believe the great mascara I had found was gone forever. But alas no tubes have had that initial glide and wet clump free lengthening. Original: I have tried dozens of mascaras - I have been on a quest for one that doesn't clump, doesn't make raccoon eyes and yet can build up my short blond lashes and create big black lashes. This is the best mascara ever! It has a wet kind of gel quality that builds and doesn't dry too fast so that you can build up volume and length. It doesn't flake or smudge. I won't be buying anything else. The only thing close is IT mascara which is a close second, but I like this one better. I have tried maybelline (all), cover girl (all), Dior, Lancôme, benefit bad gal, rimmel, tarte, - these all ended up flaky or caused black under eye smudges by the end of the day.

What a huge disappointment. This mascara has been my holy grail for the last seven years! It never gave me raccoon eyes, never flaked, never clumped. It would only come off with warm water, and it never damaged my lashes. You could have it on for two days while you camped and it would look like you just applied it. Well, I got my subscribe and save order three days ago after being out for a week, and I was excited! Yesterday, my right eye began to immediately water as though something was in it. Then it started burning. Then the left eye felt irritated. Maybe allergies? Maybe I had just messed up and put it in my eye somehow??? Idk. Couldn’t be my mascara, my dearest and oldest makeup friend. Right? Wrong! after applying today, like I’m talking immediately after, my eyes started burning and itching. I can barely hold them open. I have to leave the house in 20 minutes and don’t have time to remove my entire face and start over again. I’m so annoyed. Wtf are you doing, Elizabeth Mott? You had THEE perfect mascara. Now it feels like an assault on my eyes!!! My left eye was already kind of sore from yesterday, I am beyond devastated. Outside of the irritant, the formula sucks now. It isn’t buildable at all. If you used this product before, the formula was very visually identifiable— it had substance to it. Now it’s liquid thin and has a different sheen. Huge waste of money if you were loyal to the old formula the same way I was. Very disappointing. :(

UPDATE: I ordered this again years later after I wrote my original review and it appears they have changed the formula. It's not terrible but is not as good as it once was. It's a little bit drier than the original formula and has some slight flaking and a little bit harder to wash off. This was my original review with the previous formula: I have tried almost every mainstream mascara over the years - and none of them compare the this one. I have normal to oily skin and with other mascaras I have smudges under my eyes by lunchtime - but never with this one. I can also get away with just one coat of it. I LOVE LOVE LOVE this stuff!! The price is great and it wears ALL day long. I've even slept in it accidentally and it still looked perfect when I woke up lol. It is also slightly waterproof which is great for outdoor wear and pool season! Plus it also comes off easy!! This is a great product and I would highly recommend it to anyone who loves to have perfect lashes all day long. The brush is also designed for getting right down to the root of the lashes. BRILLIANT! The first day I wore it I got compliments. I've even ordered samples for my girlfriends and the customer service has been excellent - they responded within 2 hours or less on both of my inquiries. For anyone writing reviews where they haven't had a good experience it could be in the way they apply their mascara - I use a back-and-forth motion starting at the bottom of my lashes working up and it works perfect every time.

The mascara itself is AMAZING. I love the brush, the texture of the mascara, and the way it dries. It goes on very smooth and once it dries it stays on- no smudging. Then it washes off very easily with water- not into a muddy mess, but it kind of just flakes off with water (which is why I think it doesn't smudge). I bought this primarily because it was cruelty free and had great reviews, but loved what one customer wrote about being a guide in Alaska. I was leaving for a hiking trip the week after this arrived and wanted something to help me look my best, but not be ridiculous to have on a week long hike. This did a great job then and it still does today! The only negative I had is that on said hiking trip, the wand broke on me. It may have been because it had been out in freezing temps and didn't like the pressure I applied to it, but still, I was very disappointed for the wand to break after less than a week in my possession. HOWEVER I contacted Elizabeth Mott when I got home, requesting a new wand, and they sent me a whole new tube!! The customer service says it would take a few hours to respond to my email request and they responded in less than an hour and a new tube arrived within a day or two. The whole customer service experience was so surprisingly pleasant, I look forward to purchasing other Elizabeth Mott products. Great job guys!

I'm a makeup junkie and am always in search for the best mascara. I have very light eyelashes and need to wear mascara daily or you can't see that I have any. I'm very big on reviews and that is how I make most of my online purchases, so hopefully this will help. Product came packaged good and what I really liked was at the very first application I didn't have to blot the wand with tissue paper to get off the access mascara. I don't like the globby look and want my lashes to look as natural as possible. Most of the time, with a brand new bottle, the wand latches on to more than I want to apply and gives me a clumpy look. So I have found that with new mascaras I have to try and get the access amount off. I always hated wasting, especially because some mascaras that I have purchased have not been cheap. Whether it is the design of the bottle or the product itself I don't have to do this (which I love the no waste!). I also always have to purchase waterproof mascara. This mascara even though it isn't advertised as "waterproof" is one of the best waterproof mascaras I have ever worn (even the ones that advertise they are waterproof). I have no problem with smudging and have shed many tears wearing this with no raccoon eyes. I like natural so I remove using jojoba oil and it comes off perfectly. Probably the best compliment is a friend who has known me for a long time wanted to know what I was using on my eye lashes and she ended up ordering it too :) Always nice when someone else notices. I think this is a great product and have ordered 2x.

Poor packing and quality overall has changed. This use to be my holy grail mascara but the mascara dries out insanely quick because of faulty stoppers in the bottles. The formula I think may have changed as well because it flakes a lot more than it use to.

Länge ja, Volumen nein. Viel zu teuer für das erzielte Ergebnis. Da gibt es viel bessere Mascaras in dieser Preiskategorie

全くロング感もボリュームもないしブラシが柔らかすぎて使いにくい。

Smudge free.

Excellent. No clumpiness

Un des seuls mascara qui ne se transfert pas sur mes paupières et qui maintient mes cils en place.