Hair Color Blonde Assure Purple Conditioner, Keratin Conditioner, For Blonde and Bleached Hair, Color Conditioner 8.5 oz

Definitely worth the money. Product lightened very well on the first wash. I left it in for 5 minutes. I would say 2 washes with this stuff and the brace will disappear. Very effective. The color came out blonde like when I first had it done at the solan.

Dulled the yellow somewhat but not as well as the reviews had led me to believe.

This product is fantastic. I am in the process of transitioning my hair back to grey and I had very blonde highlights put in the help with the root demarcation. The highlights turned brassy with a "greenish" tint after washing my hair with hard water for a few weeks. I applied this products for three minutes the first time and then another four the day after. My highlights are now back to being very light and my hair is not dry at all. I am very impressed!

I love this product. It works so well. Very light scent. Great for bleach blonde or Grey hair. It makes your hair so soft and it really takes the brassiness out.

This shampoo smells like professional salon tonor. It's a deep rich purple and lathers nicely. I have blond highlights in Cool tones, so more Platinum tones, combined with chocolate lowlights. This shampoo doesn't change the lowlights but removes the brassy color from the Platinum. It's a noticable difference. I follow up with the conditioner. I use this shampoo and conditioner twice per week. I use a deep conditioner once per week. I feel this shampoo is priced right and does what it's supposed to do.