L'Oréal Paris Excellence Universal Nudes Hair Colour, Ammonia-Free, Micro-Keratine, Triple Care, 100% Grey Coverage, Radiance Boosting, 8U Universal Light Blonde

I've been using L'Oreal brand hair color for YEARS - and honestly I find coloring my hair at home to be a far better solution sometimes than going to a salon for various reasons - chiefly the fact that my white roots grow out far too fast!! I used the level 6U Universal Dark Blonde. It went on very evenly, was easy to use and didn't smell too bad. I did note that this product seemed to take longer to develop/oxidize than other hair colors I have used, so you may want to build in an extra 30 mins to your hair color routine depending on your required results. Now I will say - I am in my mid-40s and I have gone SHOCKING WHITE over most of the top of my head and around my temples. Like - not salt-and-pepper, not grey - PURE WHITE. I am still learning how to care for this hair of mine now that I have lost almost all my pigment. I am learning that white hair is (apparently) actually translucent/hollow - and, as such, hair color doesn't have anything to work with inside the hair shaft. This is one reason I chose the 6U/Universal Nudes range of color by L'Oreal - they are reported to be of the shade of color that has a chance of sticking to white hair. I would say that the next time I color my hair, I do believe that I have exhausted the extent to which a Level 6 color will manage my white. Unfortunately, I am going to have to go down to a Level 5 next time, as a "dark blonde" color just is NOT going to cut it covering pure snow shite hair. Sighhhhh. Ah well. You live and learn! As an aside - this box color also comes with a really, REALLY nice shampoo and conditioner for after coloring. I appreciate that in a hair color product and I will be buying this again (albeit in a darker color!!). If you’re looking for a very good at-home box dye that will be kind to your hair - this would be one of my first choices!!

This hair color is lovely, it’s a copper/ auburn red rather than a pink/ purple red which I prefer for my olive skin tone and natural dark brown/ black hair ( with some greys), although I have been dying my hair various shades of red for many years, so it’s not actually dyeing my natural color, it’s going on top of previously dyed red hair. It would probably be darker on brown/black hair. The color is very much like the picture on the box and does cover my greys, but like all red shades it does fade quite quickly especially on the grey hairs, but fades to an auburn reddish brown, which is really nice. My hair doesn’t feel dry or damaged at all and the conditioner is lovely, makes my hair feel really soft and you only need a small amount even on long hair. This is the second time I’ve bought this color from this seller and I bought 2 boxes this time as I like it so much, so I’ll probably stay this color for a while. I highly recommend it.

Ever since l'oreal discontinued their preference hair dye in 6.45 Brooklyn (whyyy?) I've been searching for an alternative. It's hard to find an auburn shade that is more red-toned than ginger-toned without going full, vibrant red. This one was a bit more expensive and I couldn't find many reviews, but decided to risk it as I really liked the colour on the box examples. Honestly, I prefer it even to the original preference line. It has a genuinely pleasant smell (no chemical ammonia smell!), I love that it comes with an after-dye shampoo as well as conditioner, and the comb attachment for the bottle is a gamechanger. The colour is definitely a bit deeper and more vibrant than the brooklyn auburn (especially for the first few washes), but it still really looks good and near-natural on my pasty cool skin tone. I don't often write reviews, but for anyone looking for a similarly warm-toned alternative to 6.45- this is an amazing option! I really hope they don't continue this one!

Used this make for years seeing the new box I thought it was just updated but the colour is completely different very very dark with copper tones in the light, My hair is soft and in good condition so that’s good and after shampooing twice a day to lighten the colour for 2 weeks with no results the colour will last so full marks on that, so must choose 2 shades lighter next time

Hair came out in good condition and shiny with excellent grey coverage. Colour not as expected Light brown came out very dark brown going to try 2 shades lighter next time.

My favourite dye, super gentle amd easy to apply , love the colour.

Great colorant works wonders my fave , gentle on hair , no bad rubbish in it , hair colour lush , hair soft easy to use and quick

This product turned my hair jet black! The results on my medium to dark brown hair were way too harsh and had to use remover to get rid of it.