The Revenge of Analog: Real Things and Why They Matter

A very fun read. It was not only inspiring but eye opening to learn about all the different people involved with the industries discussed.

It is an interesting read but not a thriller. It is like reading research about various topics. It does provide some food for thought in evaluating all of the "stuff" in our lives and its influence. I am still reading it and I do find myself reflecting on some of the ideas presented. I am evaluating some things in my own daily life.

This is one of those books I find myself recommending over and over to friends and acquaintances--heck, even to near-strangers. It's a fascinating thesis and provocative insight into what experiences human beings crave and are rewarded by. One of the sticky passages: the author's observation about how much more sensory learning a two year old gains from finger painting with actual finger paints--which of course end up dripping down her arm, in her hair, on the dog, and occasionally on the paper--than from drawing on an Ipad. That and the concept of "finishability" which explains why it's so much more satisfying to read an actual book (or, get this, an actual newspaper) than reading the same content online in a never-ending trip down the rabbit hole of the internet. Nothing like the satisfying feeling of reading a good book to its end notes. That certainly goes for this one.

Well... I finally had the time to finish "The revenge of Analog". What can I say? I've been a few years with the sensation that 'digital was not enough', that 'too many voices pushing for a new digital world', and that , in fact, people still loves to be with people and own real things, because real people and real things matter. After reading the book I know that I am not alone! This is a brave book, a new look to reality, not only 'outside the box' but really 'against the box'. Being a boardgame publisher myself, I've been living the rise of the industry from the front-line, and Sax is right in almost all his statements (well... apart from the fact that D&D players we use d20s and not d10s, lol). The book explains very well the mechanism why people can set up profitable businesses outside the 'media enhanced reality' of the digital economy, and also many of the basic behaviour of normal people in front of the things we like and love, like records, books, or real friendship. I foresee a boom of good business around real things, putting tecnology to work for humans, instead of using humans as the terminal end of some sort of entertainement AI in the hands of a handful of big companies. "The revenge of analog" is a book that any humanist should read. It brings hope, based in facts and not in digital propaganda.

This was a really good idea for a book, and the phenomenon of digital fatigue pushing toward more traditional products is as well explained as it can be. The chapter on vinyl records is very interesting, as is the chapter about the Shinola company. I think the theory is stretched a bit thin when he writes about Moleskine notebooks ("the revenge of paper") and I skipped the chapter called "the revenge of summer" after about two paragraphs because it seemed a little silly. Given the subject matter, this book required a lot of anecdotal information but it often felt like he was giving anecdotal information too much weight on a lot of subjects. The chapter on vinyl was excellent because it did not have this problem, in my opinion. On the whole, the book is interesting and worth a read.

This is an absolutely fantastic book. The greatest compliment I can give this book is that I wish I had written it. David Sax so clearly, succinctly and eloquently lays out the case for the value of analog objects, experiences and ways of thinking. Instead of waxing nostalgic, pining for the dreamy, pre-digital days, Sax unfurls a thoughtful and impressive case for why analog experiences continue to be important to our culture, economy and our own lives. There's so much in this book that's worth chewing on, and I will continue to do so long after I've closed its covers. My highest recommendation.

I have known this all along. David Sax just wrote a book on the subject. It is an enjoyable read. I've been straddling the old school and electronic world for many years. Moleskine has been a part of my life for many years. What is in those notebooks has not been lost to changing operating systems, crashes, new computers, outdated storage devices, and system failures. Getting ready to enter semi-retirement mode, I plan to purchase this in, real book form , for all of my employees. Nice going David!

It helps to validate many of the talking points I have expressed to both Millennials and Boomers alike. I am a generational workplace consultant and have interviewed a significant enough number of Millennials to understand that they are much like those of us that are older in many ways. We need to acknowledge that they are tech native and agile thinkers and they need to appreciate that we have overcome many challenges in the past without the benefits of the technology that they take for granted. I think that Mr. Sax's book helps me to gain insights to assist me in both sides of the generational conversations. A useful resource and in my opinion a worthwhile read.

The book offers real human insights from its stories about vinyl records to thriving physical book stores to Shinola and more. With the shrill "digital world" hype surrounding us, this book is a sobering reminder that 'the world is analog and digital is always a representation'. And yes, this one - read the real book and not off Kindle.

Very well researched and written. Provides all kinds of little tidbits of information that I have always wondered about but never really looked into, like how a vinyl record is made and how film is developed commercially. Makes a good case for how technology and analog work together. Lots of examples of younger people doing innovative things in the real world, not just a bunch of old Luddites.

A well-written and researched subject that makes for an accessible and engaging read. Gives wonderful examples of analogue which made me feel quite nostalgic.

これは、画期出来ないな本です。これまでのデジタル社会へ、疑念を社会は、感じ取り、新たな道を指し示したくれますの

This book feels like a warm hug