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💜 Transform your blonde with bold, damage-free color that fades on your terms!
L’Oreal Paris Colorista Semi Permanent Hair Color in Purple is a vibrant, conditioning hair mask designed for bleached or blonde hair. This cruelty-free, vegan formula delivers intense color that fades in 4-8 shampoos, allowing you to experiment with trendy shades without commitment. Free from ammonia and peroxide, it nourishes hair while providing a quick, easy application for a salon-worthy look at home.







| ASIN | B01M01LTIY |
| Best Sellers Rank | #9,719 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #106 in Hair Color |
| Brand | L'Oreal Paris |
| Brand Name | L'Oreal Paris |
| Color | Purple |
| Container Type | Tube |
| Customer Reviews | 4.1 out of 5 stars 13,951 Reviews |
| Full Cure Time | 30 Minutes |
| Global Trade Identification Number | 00071249337738 |
| Hair Color Permanence | Semi-Permanent |
| Hair Type | Normal |
| Item Form | Mask |
| Manufacturer | L'Oreal Paris Hair Color |
| Manufacturer Part Number | 653071 |
| Material Features | Cruelty Free |
| Material Type Free | ammonia free,peroxide free |
| Model Number | 653071 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | For light blonde or bleached hair. Colorista allows you to play with hair color without the commitment. Customize your look and transform your style. Choose your favorite Colorista shade or mix with the Clear Mixer to create custom pastel tones. Fades in 4-8 shampoos so you can play again! For the most visible results, apply on light blonde or bleached hair. Product Benefits For light blonde or bleached hair. Colorista allows you to play with hair color without the commitment. Customize your look and transform your style. Choose your favorite Colorista shade or mix with the Clear Mixer to create custom pastel tones. Fades in 4-8 shampoos so you can play again! For the most visible results, apply on light blonde or bleached hair. See more |
| Recommended Uses For Product | Hair coloring, Experimenting with temporary hair color, Customizing hair style |
| Suitable Hair Color | Light Blonde |
| UPC | 071249337738 |
| Unit Count | 4 Fluid Ounces |
S**E
Great to top up faded colour
I have my hair professionally coloured blue every few months. My next appointment is a month away and I had an event this weekend I wanted to look nice for but didn't want anything that would damage or affect my existing dye job. Bought this with some skepticism and did a test strand. It worked a treat to brighten up my faded and washed-out bits, so I did my whole head in turquoise and then painted darker blue and purple accents in over top of it. It worked really well and it left my hair soft and super conditioned. I know it will wash out very fast but that was a bonus for me. It will do the job and make my hair look nice for the event this weekend. My natural hair colour is a dark auburn and I have it bleached to about a 6 so it's pretty pale yellow before my dye goes on, and over the months it fades to both a greenish yellow and silvery white because I have three different shades of blue and purple. The L'Oreal mask went on easily and patched in the faded parts and brightened up the blue that was still holding on. 10/10 will buy again!
A**H
Metallic Fuchsia, 10/10 Would Recommend!!
I LOVE THIS! AND THE COLOR!!! I got the metallic fuchsia color. I have really thin baby like hair, so one tube lasted me through 2 hair dyes. And it doesnt wash out like youd think, a little rinses out with the first wash. But its been phenomenal for me 💟💟 the only problem for me is when I bought it, it was only 11$ now its up to 16$ so I guess I got it onsale. Ill still be buying it again 💯 also the kit comes with 3 pairs of gloves and instructions plus the tube of dye its all a fairly simple process. If you have darker hair youll need to bleach it first. But trust me its worth it once you see how bright and beautiful and pink it comes out! When its first dyed like in the first week of wearing it , it is so bright it literally looks metallic in the sun. So 10/10 RUN GO BUY IT !!! Also this was my first time dying my hair since I was a kid and this stuff made it so worth it and the process so easy! I would even go as far to say it last longer than a hair salons hair dye.
T**N
Pretty color, fades quickly
My hair was at level 7–8, and I used 3 boxes. The result didn’t disappoint, the color turned out more vibrant than a soft pastel pink, but I actually love it. It’s exactly the shade I was looking for. However, it fades super, as shown in the pictures for reference. I’d recommend using a pink color depositing shampoo for touch-ups, it’s much cheaper than dyeing it a 2nd time.
M**L
Great color deposit
We like using this product. We have tried several colors and all turn out exactly as shown on the side of the box (depending on natural hair color). We also like that it does wash out/fade as advertised. We use these as a fun summer hair color for our kids.
A**N
Not what I thought “two piece set” meant…
Two problems: First of all the listing said “two piece set” so I assumed that would mean two boxes of the product shown in the listing. I only received one box for the product shown containing one tube of hair color. But I suppose it was a two piece set in a way… Because after using it, I simply do not believe the hair color in the tube was what was supposed to be in the box. This is the first time I’ve used this brand and am (or was) working towards a true silver but still had some residual blue and teal left in my hair even after bleaching. My bleached hair ranges from a level10 at the ends to about halfway between 8-9 at the roots. I do have some naturally silver hair but am not even 15% grey at the most prevalent places. I thought it looked a bit dark coming out of the tube and after I had applied it in a few areas, I actually even added some white conditioner to try to dilute it a bit. And I only left it on for 15 minutes because it just seemed to be getting too dark. My hair is indigo to electric blue. It’s not even remotely like the color on the box at any of the levels shown. When I looked online it looks like the color of the plastic tube for this color should be a dark color with a white cap and the color itself should have been fairly lavender toned. The tube in the box I received was white with a black cap labeled as “blue” and the dye itself was a dark bluish purple. I don’t hate the finished product but this was not at all what I was trying to do and have probably set myself back several weeks given how dark some of the areas are. I really hope this fades as quickly as some people say it does. Interestingly enough the areas that came out the closest to the box were the ones that had residual teal left in them and/or received the diluted color. While my truly lightened areas are the darkest and most indigo. One of these days I’ll learn to do a strand test first….
M**Y
Doesn’t last at all.
It’s a cute color, but washes right out. My daughter has dark blonde, fine hair. First we tried it on her hair as is and it didn’t take at all. Just rinsed out with water. Then we bleached her hair and tried it again, and this time it was so cute! But after 2 washes it is almost gone. So I guess it’s great if you want pink hair for about 3 days.
C**E
Love this product!
I have salt and pepper hair and these have worked great on my gray hair! I have used burgundy, indigo, and teal. Teal was my least favorite as it turned green after a couple of washes but I should have expected that. I'm never sure what color it'll actually turn out to be since there isn't a color guide for my hair color but thats part of the fun!
G**E
Very good!
The color is pretty dark compared to box, though I'm sure after a wash or two the color will be closer to the box. The coverage is very consistent. Will buy again. I purchased #purple400.
A**A
Best hair colour ever
This product is just amazing.... the color and everything. But order 2 quantity. Even you have Bob cut. I love it
F**A
Not recommended
It has stained my hands , my neck, all the parts of my body thats in contact with my hair after wash and dry . Very bad . Never had a hair dye like this before
A**R
Disappointed
Even if o pre lightened/ bleached hair the pink hardly comes through, and surely fades in a wash or two Certainly doesn't match to the other shades of L'Oréal colourists Highly disappointed
C**N
Me encanta
Definitivamente lo único malo que le veo es que dura poquito tiempo. Acondiciona el pelo y lo deja suave. Yo tengo algunos reflejos decolorados y mi color natural es castaño claro. El color sólo se fija en las partes decoloradas, es justo lo que yo buscaba y da un efecto Rosegold. Después de probarlo usé el tono Burgundy y cometí el error de meterme a una alberca y todas las partes decoloradas se volvieron verdes, volví a aplicar este tono rosa y mi pelo de nuevo es lindo y se quitó el tono verde.
M**Y
Fantastic colour!
100% as advertised, I currently have beautiful lime green hair reminiscent of the Grinch; just in time for Christmas. I did bleach prior to use, just a note for anyone that applies direct to hair.
Trustpilot
1 month ago
3 weeks ago