Authentic Beauty Concept Shaping Cream | Medium Hold Styling Cream | Defines Natural Textures | All Hair Types | Silicone-free & Cruelty-free | 5 fl. oz.

it made my hair dull, just too bad look.

I have coarse, thick, very wavy to curly hair but not like actually curly. I get the underside curly and wispy hair that gets ringlets but the overall hair is just wavy. The control for humid days is 7/10 but the overall softness and way it makes my coarse textured hair feel - best product so far

I have fine hair with a natural wave. This product allows me to air dry my hair without frizz while maintaining body. it feels weightless and does cause build-up or oiliness. After years of trying different different high end products, I finally found something that works. Knock on wood.

I purchased this product after Redkin quit making the shaping cream I had been using. It's just as good and may be less expensive. I highly recommend it to men with average hair.

Shapeless shaping cream? Maybe not for all styles...? I bought this to help shape my curls and tame frizz as suggested from a hairdresser. It feels like a nice cream lotion and smells nice-not heavy or perfumed. However, I felt my curls seemed limp and my hair in general seemed rather limp. It did not seem to work for my hair type--fine mature hair and wavy curls. My search for a better shaping cream continues...or maybe I go back to my old favorites-Bumble and Bumble or Aveda. I had high hopes for this....just not for me....

I love, love, love this product. It is exactly what I need in a wash curl cream. I have naturally curly hair. Thanks to Covid, I’ve only been able to get it cut and colored once in the past year. Which means I had to learn to manage my mop while washing it a LOT less than I was used to in the before times. (Now, I only wash my hair every four to six days.) So I’ve become something of a connoisseur of products for curly hair. One of the things that I’ve learned is that it’s tricky to find a good base curl cream — one that provides enough shape and definition without being so heavy that it weighs hair down or can’t be layered with other products on subsequent days, or so greasy that it can’t be applied near the scalp. This product is the perfect balance of non-greasy, weightless curl definition that functions well both alone and as a base layer for other products later. Using this product as my wash day base cream — along with a leave-in conditioner and a *tiny* bit of my favorite texturizing cream — left me with wash day hair that I was really happy with. This isn’t usually the case, as I’m often only really happy with my hair from the second day onward. So I was thrilled to kick off my wash cycle with awesome curls, right off the bat. Day 2, I rewetted my hair and added a small amount of my favorite go-to curl cream, mostly to the ends, and a small amount of setting paste. That was it. Awesome results. I repeated this process on days 3, 4 and 5, and the only other thing I added was some powdered dry shampoo. On day 6, wash day, I definitely noticed that my hair had considerably less product in it overall than before I started using this Authentic Beauty Concept Shaping Cream. It was such an awesome base product that I needed to use far fewer restyling products over the course of my wash cycle. And my hair looked consistently great! This product is pricey. (Current list price is $25 for a 5 oz. tube.) But for me, it’s worth it, because I will actually save money by using fewer products overall. It’s also simplified my wash day routine quite a bit, because it’s suitable to use everywhere on my hair, not just in certain spots like other products. I have a ridiculous amount of hair and I used two quarter-sized amounts. (I sectioned my hair into top and bottom and applied this to each separately.) So, if I do that every wash day, this tube should last me about a month and a half to two months, probably. When I break it down like that, it actually seems like a great bargain! I really can’t say enough great things about this product. I’m so happy to have found it! My hair looks great, and I can finally start weeding out products that are no longer necessary from my rotation. Highly, highly recommend!