Lillian Ruff PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator - Removes Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (16oz)

I've always used this Lillian Ruff shampoo for my sweet Maltese. It leaves his hair satin soft with sweet smell. Clean and brightest white hair which makes him more cuddly and adorable. I'm a loyal user of this product.

I guess the third time really is a charm! My little Bichon, Stella, is nine months old now and this is the third whitening shampoo I've tried for her. I won't have to look any further! Thank goodness! My little girl loves to rub her face in the dirt and play in the mud. Seriously, she loves to run around and just be a puppy! Keeping her fur pretty and white felt like a losing battle and because Bichons have sensitive skin, I was told not to bathe her too frequently. Only once a week or once every other week. Really? We own a farm and she loves to be outdoors with us! She also had an allergy to something in the the last two shampoos that made her lick and bite her paws. No more! I've bathed her twice this week which is too much for this breed but she is not scratching and is not licking or biting her paws at all. She is sparkling white and her fur is softer than her baby coat! And I don't want to forget to mention how awesome she smells! So sweet and clean! I love this shampoo and will not buy any other! Stella and I highly recommend! UPDATE: I forgot to mention that this shampoo keeps Stella's fur so soft that she doesn't get nearly as many mats as she was getting with other shampoos. Less work for mom! :)

This shampoo is amazam! I have a beautiful white Samoyed and I’ve given the product to my groomer and she uses it on Nicholas all the time his fur is so white and so glistening from the shampoo she even commented on it saying wow what a great shampoo for white dogs.

Minimal difference. Leaves a really pleasant coconut smell. I was looking for his body to be a bit brighter but I don’t see a difference. Maybe on his face there is a minimal difference but nothing wow. In comparison with other shampoos I have used this one doesn’t conditioned the fur as much, my dog usually has shinier fur. While shampooing it lathers really well. Also keep in mind the first pic is the before and the other two the after bath and getting his fur dried, I also left the shampoo for about 5min. Hope this helps.

Perfect for dogs with white coats. Smells good not overwhelming and fragrance last.

I wanted a good whitening shampoo since the one I used was discontinued for my Maltese and it really does work. Great product❤️

We have 2 small dogs. Lucy is Shih Tzu/Maltese & Wiggles is supposed to be a toy poodle but he weighs more than Lucy. He's also a clown and makes us laugh all the time. He got his name because when he sees you his little tail will start shaking then his whole butt starts shaking and before you know it's a whole body experience. Anyway, I've always use white shampoo because Lucy is 90% white. I thought I'd try this new shampoo and it did a great job. Lucy always prances around after getting a shampoo. Since we haven't washed Wiggles that much because he's mostly black with some white in his legs and chest we thought what the heck and used it on Wiggles. It made a world of difference with his white markings! It lathered nicely and rinsed off easily. I'll definitely be using this shampoo again and again.

Great shampoo- but doesn’t take away all the stains