Do the 2 main filters insert in the same direction ie black up & white down? Or are they 1 black up and 1 black down? The manual doesn't say.

I think arrows should face inside as showing “insert.” Usually an arrow on any filters shows direction of the air flow. Other Blueair filters like 211 and 411, white sides face the outside. But, yeah, the manual makes confused. Blueair staffs must give a clear answer for it.

Which direction do you install the filters? Black side up or white side up? In the plastic both filters were white side up but writing upside down

Hi there, the filters for the DustMagnet should both have the carbon side facing upwards.

The support page on Blueair website says both main filters should be inserted with "arrow pointing upwards", not inwards. Could you confirm?

Hi there, we ask that you install both filters with the carbon side facing upwards.

what's the difference between this product and other hepa designed air filters?

Hi there, Blueair's HEPASilent™ technology captures at least 99.97% of airborne particles down to 0.1 microns in size, removes germs and delivers especially high performance and efficiency by combining electrostatic and mechanical filtration technologies. This combination, pioneered by Blueair, delivers high Clean Air Delivery Rate (CADR) with whisper-silent operation and high energy efficiency.

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BLUEAIR Air Purifier Medium Room, Cleans up to 1,713 Sq ft Air Cleaner for Dust Pet Dander Smoke Pollen Allergen Odor Removal Home Bedroom Living Room, Alexa, Auto, HEPASilent, DustMagnet 5440i

BLUEAIR Air Purifier Medium Room, Cleans up to 1,713 Sq ft Air Cleaner for Dust Pet Dander Smoke Pollen Allergen Odor Removal Home Bedroom Living Room, Alexa, Auto, HEPASilent, DustMagnet 5440i

Product ID: 400932581

Details

Brand
BLUEAIR
Color
Grey
Item Weight
6.8 Kilograms
Power Source
Corded
Product Dimensions
11.4"D x x

📱Real-time air quality tracking

🔇67% quieter than HEPA

🌪️45% faster air cleaning

Description

🌬️ Breathe smarter, live cleaner — the future of air purification is here.

DUST MAGNET TECHNOLOGY - Captures 99% of airborne dust before it settles, keeping your space pristine and allergen-free.
SMART APP INTEGRATION - Monitor and control air quality in real-time with intuitive app features and Alexa voice commands.
ENERGY EFFICIENT QUIET - Operates at just 7W with noise levels quieter than a whisper, perfect for work or sleep.
HEPA SILENT DUAL FILTRATION - Combines mechanical and electrostatic filtration for ultra-fast, whisper-quiet air purification.
AWARD WINNING SCANDINAVIAN DESIGN - Sleek, modern tabletop style that complements your professional space without sacrificing performance.

The BLUEAIR DustMagnet 5440i air purifier cleans up to 1,713 sq ft with patented DustMagnet technology capturing 99% of airborne dust before settling. Featuring HEPASilent dual filtration, it delivers 45% faster cleaning at 67% less noise than traditional HEPA filters. Smart app integration and Alexa compatibility provide real-time air quality tracking and control. Certified quiet and energy-efficient, this award-winning purifier blends sleek Scandinavian design with powerful allergen, smoke, and odor removal for healthier, fresher indoor air.

Specifications

ASIN	B08GDCQGSJ
Best Sellers Rank	#722,492 in Home & Kitchen ( See Top 100 in Home & Kitchen ) #577 in HEPA Filter Air Purifiers
Brand Name	BLUEAIR
Color	Grey
Contaminant Filtration Capability	High
Control Method	Voice
Controller Type	Amazon Alexa
Customer Reviews	4.6 4.6 out of 5 stars (558)
Filter Class	MultiStageFilter, HEPASilentFilter
Filter Type	Activated Carbon
Floor Area	79 Square Meters
Included Components	Unit
Item Dimensions D x W x H	11.4"D x 11.4"W x 21.3"H
Item Type Name	Air Purifier
Item Weight	6.8 Kilograms
Manufacturer	Blueair
Model Number	5431112000
Noise Level	49 Decibels
Part Number	5440i
Particle Retention Size	0.1 Micron
Power Source	Corded Electric
Smart Home Compatibility	Smart Home Compatible
Special Features	Corded
Specification Met	AHAM Certified
UPC	689122015194 689122015507
Unit Count	1.0 Count
Wattage	7 watts

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