Gender and Political Marketing in the United States and the 2016 Presidential Election: An Analysis of Why She Lost (Gender and Politics) Paperback – Import, 25 July 2019

The US political landscape is changing at dizzying speed and yet most books and research on this topic have centered around male candidates. Dr. Minita Shanghvi's book is a much needed, well researched, deeply insightful take on the role of gender in political marketing. A must read! As more and more women continue to seek the political office, this book can serve as a practical guide to building powerful campaigns and launching candidates who’ll become change agents that our country badly needs.