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🔥 Own your look all day—no roots, no worries!
Boldify Hairline Powder is a pressed root touch-up compact that instantly covers gray roots and thinning hairlines with a natural auburn shade. Its sweat- and rain-resistant formula stays put for 24 hours while nourishing the scalp with Squalene. Available in 14 shades with a free replacement guarantee, it offers a mess-free, precise application for all hair types, making it the ultimate between-salon essential.








| ASIN | B0952D6N36 |
| Best Sellers Rank | #103 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1 in Hair Mascaras & Root Touch Ups |
| Brand | Boldify |
| Brand Name | Boldify |
| Color | Auburn |
| Container Type | Compact |
| Customer Reviews | 4.5 out of 5 stars 1,427 Reviews |
| Global Trade Identification Number | 09421905493963 |
| Hair Color Permanence | Temporary |
| Hair Type | All |
| Item Form | Powder |
| Item Weight | 2.86 g |
| Manufacturer | Boldify |
| Manufacturer Part Number | BLD2004AU |
| Material Features | Unscented |
| Material Type Free | Paraben Free, Peroxide Free, Sulfate Free |
| Model Number | BLD2004AU |
| Number of Items | 1 |
| Package Information | Compact |
| Product Benefits | Color Protection, Color Restoring, Dermatologist Tested, Root Touch Up, Shine |
| Recommended Uses For Product | Bald spot coverage, Hair loss concealment, Root touch-up |
T**W
Unbelievable.
I’m not sure what kind of dark magic was used to created this product, but it is literal perfection. I have dark/medium ashy brown hair naturally and I just started coloring it a medium/light copper red. I was really worried that I wouldn’t be able to handle my dark roots coming in between salon visits so I read reviews and decided to try this product. This stuff is phenomenal. It completely covers my brown roots, blending them perfectly into the new copper color. Like, my hair still looks like it did the first day I left the salon. Zero roots show at all and the color is an exact match to my dyed color. The product is easy to apply with the little sponge that comes in the jar, a little goes a very long way. I run my hands through my hair all day long and the color never transfers off. The color last for days between washings, but comes out completely with a single shampoo. It even stayed perfect when I had to walk in and out through the rain several times on a rainy road trip. Some things I’ve noticed… I need to be careful not to scrub into my hairline when I wash my face at night or some comes off. But a gentle brushing of the washcloth over my hairline doesn’t affect it. I also recommend to start with very little product and apply with a gentle hand because it can stain your scalp until the next shampoo. This stuff is amazing. Update: My roots are now about 3/4 inch long and I find that the product still blends perfectly at my hairline, but not as well in my part. If my hair is pulled back into a ponytail, you’d never know I wasn’t a natural redhead, but when my hair is down this product makes my roots totally unobjectionable, but not wholly natural looking. I still definitely wouldn’t go a day without it. Additionally, now I’m using much more product through my hairline, my part, and even throughout my hair and back to my crown (my hair is curly so I try to blend the roots where they’re seen around my curls at my scalp. I do find just a little color will transfer onto my hands when I run my fingers in my hair, but otherwise all of my initial observations remain true. The color lasts days, doesn’t bleed when I sweat, doesn’t transfer to clothes and rinses clean from my white washcloths. Five stars.
A**A
Great product
Very good. Covers well. It’s very simple to use and stays put until you wash your hair.
T**Y
Pretty darn cool!
My Lord -- Great quality! When my auburn color is fading between appointments I can easily and quickly cover the roots on top and at the sides and one would never know the color isn't natural. So easy to apply, compared to the spray I have used to date. Only drawback is it can temporarily stain a golf hat, so if I am going to golf I don't need the color anyway. Heh
A**R
Nice color
I asked for Auburn and that IS what I got. ( The last one I tried was so pink my 5 y.o. nephew thought my head was bleeding.) Works very well, great coverage on roots and very thin areas. The only problem is the applicator, its poorly designed. It's hard to hold onto.
N**R
Easy to apply and use for eyebrows also!
I used to try to apply mascara sticks to sparkle the ends of hair in between colorings. This is by far the easier way to tidy up the ends of your bangs AND gently touch up your eyebrows!!!
T**S
LOVE LOVE LOVE
I love this product, it really covers and makes me feel more confident. As I get older the hair has become more thin and fine, I didn’t want to get a wig (as they get hot). This has really worked and I put a little Got2BeGlue on and it stays. Love the red for my auburn hair, perfect match!
O**A
Great product!
Great product. Stays on for a long time. Fills up bold spots and colors grays. Comes out easily with shampoo.
K**R
Its the best thing on the market. Give it a try, you'll be glad you did
This works better than any root touch up on the market. It looks completely natural and blends easily with surrounding hair. A few of my friends who don't have the same hair color as mine used it and it blended their roots also , so dont stress over the color just get the one close to yours, Its reallya high quality product and doesnt leave any kind of icky residue on your hair
M**Z
👍🏻
Cubre excelentemente las raíces obscuras en cabello cobrizo
R**N
Boldify hairline power
Bon achat très couvert et très satisfait
I**A
Super Produkt
Bisher das beste Produkt bei Ansatzpuder. Hatte vorher den von Leon Miguel. Der war auch gut, aber dieser deckt viel besser ab, schaut ganz natürlich aus, und die Farbe passt perfekt. Hält , was er verspricht. Absolute Kaufempfehlung
R**T
Pot of magic
INCREDIBLE PRODUCT. This covered my grey hair re growth on copper coloured hair. I am so happy with how it turned out. Perfect to use in between salon visits. I ABSOLUTELY HIGHLY RECOMMEND this. So easy to apply. Just a little tap on the product and then put it where you want it. It’s not messy. I just dabbed it on my hair line and then a little swipe down to blend. It took a minute to do and for my first time using it I think it did a pretty good job. Very clean application. I wish I knew about this sooner.
M**L
Exceeded expectations
Amazing product. I have naturally fine, blonde hair so when I dye it dark red or brown my scalp tends to show through. This touch up completely covers the fine hairs and makes my hair look super thick and full. The auburn seamlessly blends with my dyed medium/reddish hair. So easy and fast to apply and lasts until the next wash. Will definitely repurchase!
Trustpilot
1 month ago
2 weeks ago