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๐ฆท Elevate your oral care gameโclean, bright, and irritation-free!
Cleure Original Fluoride Free Toothpaste is a dentist-formulated, hypoallergenic toothpaste designed for sensitive mouths. It features a fluoride-free, SLS-free, and mint-free formula enriched with natural cavity fighters like xylitol and baking soda to gently whiten teeth and remove stains. Ideal for adults and kids prone to irritation, this 4 oz tube offers a clean, minimalist oral care experience without synthetic additives, parabens, or dyes.













| ASIN | B09T3X266D |
| Active Ingredients | menthol,triclosan |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #5,132 in Health & Household ( See Top 100 in Health & Household ) #124 in Toothpaste |
| Brand | Cleure |
| Brand Name | Cleure |
| Capacity | 118 Milliliters |
| Customer Reviews | 4.4 out of 5 stars 2,186 Reviews |
| Flavor | Flavor Free |
| Item Dimensions | 6.21 x 2.3 x 5.57 inches |
| Item Form | Paste |
| Item Weight | 4 Ounces |
| Manufacturer | Cleure |
| Manufacturer Part Number | DEN04-FBA-stickerless |
| Material Feature | Cruelty Free, Gluten Free, Hypoallergenic |
| Material Features | Cruelty Free, Gluten Free, Hypoallergenic |
| Material Type Free | Bisphenol A Free, Fluoride Free, Gluten Free, Paraben Free, Sodium Lauryl Sulfate Free |
| Model Number | DEN04-FBA-stickerless |
| Number of Items | 1 |
| Package Quantity | 1 |
| Package Type Name | Tube |
| Packaging Feature | Spout |
| Product Benefits | Sensitivity Relief |
| Recommended Uses For Product | Fresh, Stain Removal, Teeth Whitening |
| Target Audience | Men, Unisex-Adults, Unisex-Kids, Women |
| UPC | 718415510563 718415510549 |
| Unit Count | 4.0 Ounce |
E**.
Perfect Flavor: NONE
I see reviews writing "it tastes bad". Get over it you big babies! It doesn't. I have an allergy to peppermint and other unnatural man-made toxic flavorings and this is perfect! After the first few times the flavor is irrelevant and you get used to it. It cleans and cleans well. I don't wake up after brushing before going to bed with a mouth full of slimy coating on my teeth and bad aftertaste like I did with the other fake flavored toothpastes. I use Cleure for all my teeth brushing and haven't had any dental problems. The paste is smooth and I don't have irritation. It's great...I just wish the price point was a little lower since there's less added garbage in it.
K**I
Gentle, No harsh ingredients, no taste!
This is the toothpaste you want if you want no additives or nothing. There's really no taste to it, but that's the whole idea you're getting no additives no nothing. It does have baking soda, and xylitol these are two great ingredients but overall it's very gentle. If you're having any problems with skin or anything and you feel it could be from either fluoride, mint flavoring, SLS, or coconut oil or all the other stuff they put in there give this a try! I'm on my second tube! Yes you're not going to feel as super clean as the other ones but that's because it's not stripping everything off your teeth like the other ones do it's very gentle and if there's any issues with sensitivity or anything like that this is the way to go.
L**S
Finally, No mint.
Finally, a toothpaste with no mint and no flavor. My mouth is very sensitive to mint flavors and it's next to impossible to find no mint toothpaste. This stuff is great and leaves my mouth fresh and clean. Will highly recommend it.
A**R
No flavor toothpaste with a high price
Great product at a not very great price. Maybe you came across this product while searching for unflavored or flavorless toothpaste. Well this does the trick it has no minty flavor to interfere with your morning coffee or your autism. But why does less ingredients mean a higher cost? Iโm looking for something bare bones, no taste, and cheaper than the toothpaste they sell at most stores filled with chemicals! Why is this so hard to find?
M**R
Good stuff, good value
It is one of the few toothpastes my wife can use with her sensitive mouth. Good value. We're glad it's available. Ships quickly, packaged well.
A**G
Good ingredients
The ingredients in this may appear to be boring, but for a fragrance-free, flavor free, toothpaste this one is not bad at all. It has a little bit of sweetener in it and it does a good job at leaving my mouth feeling clean and my teeth polished. I am very happy with this product and it is replacing a similar product that I was not happy with. This is a product I will reorder and continue to use as I am happy with the cleanliness and freshness.
K**R
Great Product
I was diagnosed with Oral Lichen Planus (mouth condition). I could not use a regular toothpaste because the mint flavor would burn. I found Cleure in Amazon. It leaves my mouth nice and clean with no pain. Excellent product.
I**R
NEWEST REVISED INGREDIENTS ARE AWFUL!!
SECOND REVISED REVIEW: FORMULA CHANGE AGAIN!!!! It is now May 2026 and last night I opened the first tube of my most recent order of this toothpaste which I have been buying for years. At first I didn't notice the VERY slightly revised tube design but as soon as the toothpaste entered my mouth I could tell that the formula is now very different. It has a noticeable sharp bitter taste that was never there before, and it left my tongue feeling irritated and dry for several hours afterward. Drinking multiple glasses of water did not help at all. Even the next morning it did not feel back to normal. I immediately compared the ingredients on the newest tube with the ones on the tube that I had just finished. Here are the differences: 2022-2025 Ingredients: Dicalcium phosphate, glycerin, purified water, Xylitol, xanthan gum, baking soda, sodium laurylglucosides hydroxypriopylsulfonate CURRENT REVISED INGREDIENTS: Purified water, glycerin, xanthan gum, sodium bicarbondate (baking soda), calcium carbonate, xylitol, sodium laurylglucosides hydroxypriopylsulfonate Cleure has replaced the dicalcium phospate with calcium carbonate. Not good. Time for another brand!! REVISED REVIEW: Please be aware that as of mid-October 2022, the Amazon page does NOT reflect the revised formulation of this toothpaste, nor its re-designed tube. The new formula version's tube has a teardrop shape design in the center. Now as to the formula changes, which are noticeable compared to the excellent original product that I first reviewed. Ingredients are typically listed with the largest-percentage (greatest amount of) ingredient first, and the least-present ingredient last. The original formula ingredients were: Purified water, Xylitol, Dicalcium phosphate, Glycerin, Baking soda (sodium bicarbonate), xanthan gum, sodium lauroyl sarcosinate. The original taste was very pleasant, with a slight sweetness from the Xylitol. HOWEVER, the REVISED formula ingredients are: Dicalcium phosphate, glycerin, purified water, Xylitol, xanthan gum, baking soda, sodium laurylglucosides hydroxypriopylsulfonate The change has resulted in hardly any sweetness at all, because now there is less Xylitol. And strangely, even though there is supposedly less water, the new paste has a runnier texture which means (a) you are likely to end up putting more on your brush than you intended, and (b) it disappears a lot faster while you are brushing with it. People who loved the taste of the original formulation will notice the difference right away. I am disappointed in the change and contacted the manufacturer. They replied that they have no plans to change the new formula but that my opinion will be forwarded to the developers (which probably means my email will end up in the Trash folder but I felt I had to say something. ) A word about the cleanser ingredient change, from Sodium Lauroyl Sarcosinate to Sodium Laurylglucosides Hydroxypriopylsulfonate (SLH). I looked up SLH and there is no data for it on the EWG site. However, other sites suggest that SLH may have a lower incidence of accidental contamination than the previous ingredient did. So that seems to have been a change for the better, although slight. And lastly, someone should have proofread the wording on the back of the new tube because the first section is grammatically incorrect, LOL. I was in publishing and a mistake like that making it all the way through to the production line would have gotten someone called on the carpet bigtime, if not fired. Because the toothpaste itself is slightly less pleasant to use than it used to be, I've deducted one star from my original five-star review. It's still better than the alternatives I have tried, but not as good as it used to be before they mucked around with the formula. It wasn't broke, so why'd they "fix" it? :-/ ORIGINAL REVIEW: When my go-to no-mint toothpaste (Natural Dentist Not Yucky Grape) changed their formula recently and effectively ruined it (it is now awful, so if you are looking for a truly no-mint-at-all product, do not waste your money on that one), I went on the hunt again. As a senior, my dentist wants me to use a fluoride toothpaste to help keep demineralization (which is more common as we age) at a minimum, but all the specialists paste have mint which I can't tolerate in any form. My first two post-Grape tests were this paste, and Tasty Paste's mint-free orange version. The orange one was an epic fail because the orange flavor itself can burn your tongue for hours afterward. This paste, thankfully, does not. I can definitely taste the Sodium Bicarbonate in it but that's okay. My only concern is the lack of flouride. I will be asking my dentist if I should follow up with a flouride rinse afterward, IF (big if!!!) I can find one that is totally mint-free. But so far, this Cleure paste is in the lead as far as taste (or, more accurately, the blissful lack thereof, LOL.) ;-D
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