Fekkai Apple Cider Detox Shampoo - 8.5 oz - Deeply Cleanses & Removes Visible Build-Up - Free of Sulfates, Parabens, Phthalates - Vegan, Cruelty-Free

My favorite shampoo for years. A bottle lasts a couple months if you wash your hair every other day. I have a very sensitive scalp and this is the only product that I have found that does not dry out my scalp, cause itchiness or leave residue on my hair. Have recommended to many people.

My daughter loves this shampoo works great for clarifying hair.

I love this shampoo. My hair looked and felt wonderful after I used for the first time. I am using all 3 products. I highly recommend.

Best shampoo ever. It really helps with hard water and makes my hair shiny and soft. I dye my greys and the colour doesn’t fade, nor my keratin treatment. I personally alternate with a non detergent shampoo because I wash my hair every second day and I follow up with a nourishing mask. The smell is delicious 👍🏻

This is an excellent clarifying shampoo. I wash my hair every day and have for many years. I also condition it once or twice a week and occasionally use a mat or oil. I'm familiar with the quality of Fekkai hair care products, so I was happy to run across this brand and have a chance to review it. My hair is very long and baby fine and in addition to dealing with product build-up, it is also oily near the scalp and dry and brittle near the ends. The is shampoo is very thick. I used a nickel sized dollop and it turned out to be way more than I needed. It is a thick, clear gel-like shampoo with a great fragrance like apples (not vinegar!) but for those that don't like products with a scent, it doesn't last very long. It lathers very well. The shampoo rinses away clean and it really does lift away a lot of residue, leaving my scalp and hair feeling very clean, and my hair feels lighter -- it is soft, smooth and looks shiny. The only downside for this wonderful shampoo is the price. I will likely use it once every week or two, and since I don't need to use very much for an effective clean, the bottle should last quite a while. The current price of $28.00 for only 8.5 ounces, which would really be a splurge for me. The bottle was not sealed, which I found surprising considering the brand and pricing. The only reason I gave this shampoo four stars rather than five is the price.

Love this shampoo.

There is a synthetic smell to it and has been very drying for my curly hair. Gave me a lot of freeze. Not worth the price.

My favorite detox/cleanser product and I have tried many brands. This is just the best one by far!

I absolutely love this shampoo! I was specifically looking for an apple cider-based formula to help with deep cleansing and decided to give this one a try — and I'm so glad I did. It cleans my hair really well, leaving it feeling fresh and light without any residue. I was also pleasantly surprised by the scent — it’s fresh and mild, not the strong apple cider smell I was expecting. A perfect balance of effective cleansing and a light, enjoyable fragrance.

Just to give a bit of a back ground, I have thick hair that tends to get oily up in the roots and super dry at the ends. Also I’ve recently had keratin treatment for my hair so I can only use sulfate free shampoo. The problem is that most sulfate free shampoos leave a residue in my hair and it never feels quite clean. I’m so happy I found this shampoo because I feel like it cleans my hair really well! It lathers well unlike other sulfate free shampoos, and it smells amazing. Only thing to note with this shampoo is that a little goes a long way, so don’t put too much in your hair.

Very effective clarifying shampoo in removing excess product from hair! It leaves hair clean soft and shiny with more body!

For the price, I’ve found better. I prefer Kristen Ess clarifying shampoo to this. And half the price.