L’Oréal Paris L'Oreal Feria Multi-Faceted Shimmering Permanent Hair Color, 411 Downtown Denim, Pack of 1 Hair Dye Kit

Super blue!

As careful as I am, I get blue everywhere! I rinse off dye in the shower to avoid splashing the room with impossible-to-remove blue dye. I wear the provided gloves when I'm rinsing out dye. No more blue hands! If you do get dye on you, use rubbing alcohol. I also put copious amounts of lotion at my hairline. An oil is provided to set the color and the directions say no shampoo for 24 hours to set the color. The issue I have with the oil is that it won't wash out with water, so I spend the day with greasy, oily, separated hair. I need to find another product to set the color. Staying at home for 24 hours not an option. Off to Sally's. Bottom line, I like the product and the color. I just need to tweak it. As a lifetime Loreal user, I don't see this as a problem

Perfect Medium Blue color. It fades out evenly making a fun color of your natural hair, with some blue. It is not in your face blue, very subtle.

On bleached hair, the dye appears distinctly blue, kinda indigo. The color application is even and smooth. It’s not very long-lasting, but it doesn’t damage the hair as much. Update: last 2 pictures after 6 washes. Rinse out from bleached hair fast. Color became gray with some blue

I have very fine naturally blonde long hair that I dye blue-black. I've used everything from Paul Mitchell The Color 1A, Garnier fructis Blue Black, Gold color True black, etc. I've tried permanents and semi-permanents. My hair does not accept dye (no matter application, duration left on, avoiding shampooing, no heat treatments etc). My hair tends to be dry but I've since found Hair Story semi-custom one step shampoo/conditioner which has improved my hair's moisture level drastically (to the point that it's oily now but I'm OK with that). This was easy to use, the gloves were enormous, and it worked well with the professional applicator brush I use instead of just using my fingers. It's a little stingier than other brands I've used, stains skin/scalp slightly less than some of the others. Compared to Garnier, my hair felt a lot more "stripped"/drier before the conditioner step with this stuff. I've used this in the past and it fades very quickly into a really weird tint of brown, but since my golden hair likes to shine through no matter what I'm going to accept it for now, it was a good price. Long term I'll stick with the Paul Mitchell and the Garnier- these give the nicest blue sheen though it doesn't survive a first shampooing. EDIT: The pictures uploaded in a scrambled order- the pictures below are now: a) my hair pre-dye without flash, b) hair/roots post dye, post-dry with no flash but actual color in real life is NOT black), c) roots pre-dye, d)roots post-dye with flash, actual color (clearly not "black"), e, hair pre-dye with flash, hair post-dye no flash. I'd love to say the second to last pic is what it looks like but its not, it's not even really black unfortunatley, the final photo is what it looks like in most natural and artificial lights.