Voluminous Lash Paradise Mascara

I’ve repurchased this mascara for at least three years now, and nothing compares for my straight lashes. It adds noticeable length and volume, and it layers beautifully without getting clumpy. I especially love the brown-black shade — it's softer than true black but still makes my eyes pop in the nicest way. By the end of a long workday it can flake a little, especially depending on the concealer or powder I’m wearing underneath, but it’s never enough to stop me from using it. The formula, the wand, and the color options make it worth it every time. I’ll keep buying this forever. If you want dramatic lashes without falsies, this is such a reliable choice.

This mascara does exactly what I wanted, makes my lashes look full, long, and soft. The formula goes on smooth with no clumps, and it gives that fluttery look without feeling heavy. The brush is thick, so it grabs every lash and adds great volume in just one coat. It stays put all day with no flaking or smudging, even in humid weather. I’ve tried a lot of mascaras over the years, and this one really holds up. Easy to remove too, which is a bonus. Honestly, it’s one of the few drugstore mascaras that feels high-end. I’ll definitely be repurchasing.

Great mascara! It separates, thickens, and lengthens my [past middle age] lashes. The only reason that I gave it 4 stars instead of 5, is because it does clump a little on the brush, yet in 3 weeks of use it hasn't adversely affected the application and results. Great mascara by a great brand, at a great price!

I’m obsessed with L'Oreal Paris Voluminous Makeup Lash Paradise Mascara—it’s the holy grail of mascaras for me! For around $10, this tube delivers voluptuous volume and intense length that rivals high-end brands, giving my lashes that coveted “are those falsies?” drama. If you’re after bold, fluttery lashes that make your eyes pop without the hassle of glue-on strips, this is your ticket to glamour. Four stars only because of one pesky issue—here’s why it’s a must-have (with a small caveat). What I Loved Most Falsies-Level Glam: The soft, wavy-bristle brush coats every lash from root to tip, delivering jaw-dropping volume and length in just one swipe. My sparse lashes transform into a thick, lush fringe that looks like I spent hours at a lash bar. It’s a total confidence boost for date nights or Zoom calls! Smooth, Clump-Free Magic: Unlike some mascaras that leave your lashes spidery or bare, Lash Paradise strikes the perfect balance. The creamy formula glides on like a dream—no clumping, no flaking, just bold, defined lashes that hold their curl all day. It’s buildable, too, so I can go subtle for work or full-on diva for evenings out. Eye-Popping Impact: The rich black pigment (I use Blackest Black) makes my eyes stand out, even without eyeliner. It’s versatile enough for daily wear or layering for a dramatic look, and it washes off easily without smudging during my sweaty workouts. Plus, the pink packaging is chic enough to toss in my makeup bag with pride. The One Downside Here’s the catch: ordering from Amazon has been a letdown. Multiple times, the mascara arrived dry and clumpy—unusable straight out of the tube. I’ve had to toss a few and head to my local drugstore instead, which is a bummer because I love Amazon’s convenience. Store-bought tubes are consistently fresh and flawless, so I stick to in-person purchases now. If you’re buying online, double-check the seller to avoid duds. Bottom Line L'Oreal Lash Paradise is a game-changer for anyone craving bold, voluminous lashes without the falsies fuss. It’s affordable, applies like a dream, and delivers red-carpet-worthy results every time. The Amazon issue stings, but grab it from a trusted retailer, and you’ll be batting showstopper lashes in no time. I’ve been repurchasing for years and don’t plan to stop—this mascara’s a keeper! (Pro tip: Apply a lash primer underneath for even more va-va-voom volume—it’s a total game-changer!)

This is a soft but saturated brown, with no hint of black, like others I have tried. The formula allows for volume and length without flaking or the frustration of itchy, sensitive eyes.

I wash this mascara was “different” from the rest but not. Still clumps and I have to wipe the wand on the side of the bottle before using.

Good dupe for Better than S*x. I've been using this for YEARS, it works well enough and certainly cheaper than the original.

Great mascara. Instant volume!