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👁️🗨️ Elevate your eye game with nature’s wrinkle warrior!
Haruharu Wonder Black Rice Bakuchiol Eye Cream is a 0.67 fl. oz vegan, cruelty-free formula that targets fine lines, wrinkles, puffiness, and dark circles using bakuchiol, a natural retinol alternative, combined with hydrating niacinamide and firming adenosine. Designed for sensitive skin, it offers a gentle yet effective anti-aging solution inspired by Korean skincare rituals.

| ASIN | B09ZB7GDJL |
| Active Ingredients | Retinol |
| Best Sellers Rank | #6,682 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #38 in Eye Treatment Creams |
| Brand | HARUHARU |
| Brand Name | HARUHARU |
| Container Type | Tube |
| Customer Reviews | 4.4 out of 5 stars 6,136 Reviews |
| Global Trade Identification Number | 08809532221523 |
| Item Form | Cream |
| Item Highlight | Fine Lines, Crow's Feet, Natural Retinol Alternative, Puffiness, Firming, Dark Circles, Cruelty Free, Vegan, Korean Skin Care |
| Item Type Name | Eye Cream |
| Item Volume | 0.67 fluid ounces |
| Item Weight | 0.02 kg |
| Manufacturer | GDK |
| Manufacturer Part Number | 8809532221523 |
| Material Features | Cruelty Free, Fragrance Free, GMO Free, Plant Based, Vegan |
| Model Number | 691266703813 |
| Number of Items | 1 |
| Package Size Name | 0.67 fl.oz. |
| Product Benefits | Anti-Aging, Fine Line Treatment, Firming, Soothing, Wrinkle Treatment |
| Scent | Unscented |
| Scent Name | Unscented |
| Size | 0.67 Fl Oz (Pack of 1) |
| Skin Type | All |
| Special Ingredients | bakuchiol |
| Target Use Body Part | Face |
| UPC | 691266703813 691266741204 |
D**S
I may be sold for life on this one
The eye cream has a very silky fine texture that glides easily. It is scent free and very gentle for my sensitive eyes. I haven't used it enough yet to test wrinkle reduction, but I can verify that it helped brighten and moisturize my eyes. It may be a long haul keeper for me. Best part is a little goes a long way!
M**M
I'm sold for life on this eye cream
I have always had issues due to sensitive skin, sensitive eyes, and due to contacts. I usually need to remove it immediately because of fragrance and/or irritation. I recently had eye surgery and thought I'd give eye creams another try now that I don't have to deal with contacts. I've tried tons of high-end eye creams and have noticed that even if I'm using a line of products from the same brand, when the facial moisturizer gets to the under-eye area, it's almost as though the two products can't coexist- instead, the products either feel sticky or pill, requiring one to wash EVERYTHING off. Your skin soaks it up within minutes and the results truly show. I love that this eye cream uses natural ingredients, has a retinol alternative, and doesn't bother my sensitive eyes or skin. After the first night, the skin under my eyes was even toned (as opposed to dark, sunken, and thin-looking). It was as though it had deposited collagen into my skin, making it smoother and bouncier. I literally called my mother the next morning to show her how bouncy my skin was. I'm totally hooked. It's also really affordable and I has a hygienic little pump so you can apply it without having to stick your finger in a jar. I'm planning on using more products by this brand!
J**R
Will Buy Again!
Easy to apply and deeply moisturizing. I recommend this product.
I**A
High quality!
I like the quality of the tube and packaging it’s very very nice. The pump is a great feature it makes it easy to squeeze the perfect amount out. The ingredients seem to be high quality. I haven’t used an eye cream in a long time. I put some on soon as I opened it and about 3-5 min later I can feel a tightness and I looked in the mirror I can tell a difference my eyes look hydrated, soft, glowy, and some of my natural under eye darkness went away. That’s just with one use! (Not a paid review) I bought this product over others for the high quality ingredients and the price point.
S**S
On my 3rd tube, I'm obsessed!
I absolutely love this eye cream. I have tried so many, from affordable to expensive and this has beaten them all, and the best part is thats its so affordable. Im currently about to finish my third tube. My under eyes are so much more hydrated. The fine lines have soften. My concealer looks so much better now and creases less. It doesn't do much to brighten the under eye though, but if your concern is dryness and fine lines, this is for you! I have sensitive skin and I haven't had any issues so far but I'd still recommend you do a patch test first just to be safe. 10/10!
R**D
Developed strong musty chemical smell in open and unopened tubes
Super bummed that after several months of using this eye cream, which works really well on wrinkles and is very hydrating, 2+ tubes are going in the trash. It has developed a musty chemical smell in both the open tube and the 2 unopened tubes. It took me a while to figure out what was causing the smell. I would get whiffs of it throughout the day all the time. Since I use the eye cream 2-3 times a day/night, because I loved it, I finally realized it was the source of the smell. I am in my early 50’s and was super stoked about finding an eye cream that doesn’t irritate, can be used 360 degrees, fights wrinkles, hydrates, and was really well priced. Darn.
A**R
A+ pump mechanism
This is the first eye cream I have ever re-purchased. Why? For one simple reason: it consistently pumps out product. I don't like creams in jars that I have to dig in all the time and other pump products stop working at some point, leaving a ton of product inside the tube. This packaging appears to suck out the air as it propels the cream forward. (See photo) Amazing! I don't notice any difference with this eye cream, but I don't think eye creams work like that. I see it as a preventative measure whose benefits are realized later on in life. Because of the ease of use and reliable pump mechanism, I will continue to use this product.
N**A
Smooth feeling
Love this product
J**L
No results
Still waiting for results the eye cream finishing already
T**H
A CRUELTY FREE NATURAL RETINOL under eye cream that WORKS!
It is very tough now to find a really GOOD or even GREAT skin cream with all of the selection and “influencers” out there making money off of how they review them that I won’t even look at a “Vine” review or any Influencer regardless of it being Beyoncé or Katie Holmes (ok, MAYBE I would take Katies’s opinion as honest but that list is very small). I look for reviews and photos of REAL PEOPLE. So, I am a REAL person who received absolutely NOTHING for free and PAID out of my own pocket for this product. I have been on a Centella kick for the last year and most likely will stay there unless there is a reason not to but as a Nurse practitioner with a Minor in Chem, I will say that when you read “100% Pure NATURAL” that should not be your only reason to purchase a facial product. Quite simply, there really ARE some synthetic ingredients that you NEED (and WANT) in some of your facial and body products vs “The juice of a rare blueberry picked at exactly 32degrees on a Thursday and the oil from a rare mushroom found only at 3,000 feet above sea level in 3 Countries that are a closely guarded secret.”….ohhh PUhhhhhleeeesseee. So, Haruharu Wonder Black Rice Under Eye Cream was something I stumbled across while searching for an under eye cream that didn’t cost me a kidney every time I ran out. I have been an Avocado Kiehl’s under eye cream loyal user for the past 6-7 years and I still love it. I just can NOT love that the price has gone up over 35% and I feel as if the product has gone down in quality. I have joined the Japanese and Korean Skin “kick” and not a single item that I have tried, have I sent back. NOT ONE. I still purchase my “The Ordinary” products which most likely won’t change as they always have a place in my skin care regimen due to the fact that they are one of the few that have not doubled in price and become one the “Shrinkflation” products. Their quality has stayed UP there as well. This particular eye cream struck me as one I wanted to try because of the research that is being done on Black Rice and “natural” alternatives to Retinol. I am one of those that can BARELY tolerate Retinol and I wish I had started when I was in my 20’s rather than starting to try it in my 40’s as my skin does NOT “like” retinol regardless of the strength however I still wanted that retinol efficacy. So….hence the hunt for as close as I could get without HAVING to go back to trying retinol a AGAIN and losing 2-3 layers of my skin as it sloughs off and believe me…..I did EVERYTHING CORRECTLY. It was just a “nope” for me. So when I came across Haruharu Wonder Black Rice Under Eye Cream, I thought “what the heck, for $20 it either works or it doesn’t but it won’t break the bank AND with any luck from Mother Nature and a “Natural Retinol” maybe…..just maybe I WILL hit the jackpot. Well, JACKPOT IT WAS!!!! This stuff is amazing! NO stinging, no worrying about it drying out your skin like Retinol CAN and DOES do with many people which then means adding ANOTHER product to your daily skin regimen as well as keeping a close eye (pun intended) on ANY signs of redness or irritation because THEN you have to go and wash it all off and start from scratch, I don’t wear much makeup but it is STILL a hassle. This eye cream is absolutely amazing. I absorbs fast but NOT TOO FAST for those of you that wear undereye concealer as it is nice to have a bit of moisture on your “canvas” when putting on some concealer and this product allows that to happen with the absorption time. Yes we are all different so it may absorb faster or slower for you than me but you won’t know until you try! NO smell that I could detect at all which is a huge bonus as well as it being TRULY “Cruelty Free”. THOSE are two MUSTS for me in a search for ANY face/body product unless I WANT it to smell amazing which would apply to body cream and even then, it’s usually a “nope” as “it’s a Nurse thing” and anyone who has been ill and come into ER, the LAST thing you want to smell is a Nurse with body cream plus perfume plus hairspray etc. etc. NOT when u do not feel well! THIS UNDER EYE CREAM WORKS! I am getting close to the end of my 50’s…..gulp…..and I actually was asked about 3/4 of the way into the tube, “…if I had my “tear troughs” done as I looked good, younger or as if you had a really good nights sleep” (Meaning, did I have filler put into the area under my eyes where bags are and it starts to look sunken, crepey and sallow). Well, as much as it is a compliment I guess, everyone who knows me, knows I have an autoimmune disease and I couldn’t have “filler” if I wanted to. It was nice (I think) to have someone think I looked like I had something “done” however no, so I told them about this amazing new under eye cream that I found that was a “natural retinol” and funny enough, she couldn’t tolerate Retinol either. I just saw her the other day after about a month and I will admit she LOOKS LIKE SHE HAD A GOOD NIGHT SLEEP!! Says something because in ER, we don’t usually have “good nights sleep” as we are usually working them. Two final points for this cream that sold me as my “never going back to my old under eye cream”…..Firstly, the “tube” it is like a long thin toothpaste tube BUT it has a lid that cover a PUMP….so, NO sticking your fingers in a pot which is a huge “Fail” for sooooo MANY eye creams or ANY facial products for that matter. Right there when. I saw it had a PUMP on it, I was thrilled. Now for the closer and final home run……THIS CREAM DOES NOT PILL!!!!! I have tried MANY primers as well as my usual Caffeine under eye serum that I have used for years, to see what product was I going to HAVE to throw away because THIS Haruharu Wonder Black Rice Under Eye Cream was FIRST and everything else was SECOND. NOT A SINGLE Primer or under eye concealer (which is RARE for me) made this Haruharu Wonder Black Rice Under Eye Cream PILL. There is NOTHING worse than having completed all of your morning facial regimen to find out that 1/2 of the makeup or other products that you LOVE, do NOT “play well” with the newest, latest and greatest love of your fave products and ONE or TWO or THREE or FOUR of them have to GO. This cream did NOT make a single product I use, PILL. I use everything from Chanel to ELF as well as Japanese and Korean products that are both Facial creams and cleansers and masks to some light makeup such as the newest rage “TIRTIR” and NONE of them PILL!!! That is a HUGE expense to fall in love with an amazingly EFFECTIVE under eye cream to find out that it will NOT work with over 1/2 of your makeup or other facial products. TOO expensive for me anyway!!! So, for me, this is NOT a 5 star, it is a 10 star. Quality, efficacy, a TRUE “natural” retinol effect, NO SMELL and CRUELTY FREE with a price tag that would be something that feels and acts as if there was a 1 in front of the price (Seller….please do not do it…..🙏🏻!!! IT IS AMAZING BUT I CAN’T AFFORD THAT….if I could, I would pay it, but please don’t!). It is absolutely an under eye cream that I have told friends about and not a single one has come back with ANYTHING to say about it except “THANK YOU! I am HOOKED!”. Now give it a try because you will be too. I’m adding it to a subscription order because it is THAT good. My husband has even started to use it so THAT says something!!!! Eyelashes (Lash extensions) was before I started and after using the K-Avacado for years. The next one was about 3/4 of a tube in and the last one was the end on Tube 1 starting tube 2.
M**A
MUY SUAVE
Lo he pedido para probarlo ya que tengo el protector solar de la misma marca y la verdad que me ha gustado mucho, tiene un aroma como a café y te queda la piel super suave. Lo volvería a comprar porque se nota que hidrata bastante
じ**る
リピです
お手頃価格で、こんなに細いのにディスペンサーなのが嬉しいのと、自然派成分で肌に優しい感じが好き。目元だけでなくシワの気になる部分すべてに塗ってます 笑
S**A
Bra
Första gången jag provat men hittills bra.
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