On The Money Hair Gloss + Semi-Permanent Color Depositing Mask | Boosts Shine & Enhances Copper Tones, Refreshes Color, Conditioning Treatment, Vegan + Cruelty-Free, 6 Oz

Does exactly what it promises. Deposited the right amount of color, without making a mess (due to ease of application + color did not stain shower). Left my hair super soft and glossy. Did not cover grays for me, as I saw some reviews where that was mentioned. Has a nice smell unlike the unbearable smell from salon toner/gloss; it saved me time and money and actually left my hair in way better condition compared to when I go get a gloss from the salon. This color mask is super hydrating!

This did a better job covering my gray than any other semi-permanent hair color, mask or gloss. My next best favorite is DP Hue, but IGK mask in Brown Bella matches my natural hair color and is very natural looking. With DP Hue, dark brown is too blue and medium brown is too golden. I add a dash of baking soda to the mask, then apply to dry hair, and put on a foil lined heat trapping cap to make the color penetrate my gray hair better. Then I shampoo, rinse with water and a touch of vinegar, then condition. It still takes more than one application to make my white roots dark brown, but it eventually does completely cover my nearly 100% gray areas. I like that I can just apply to certain spots, and that it doesn't have peroxide or ammonia. My hair is super-soft and bouncy after I use it. Edit to add: The IGK just didn't last long enough. I like the color brown, but wish it was a bit warmer. DP Hue's medium is too warm and their dark brown is too blue. Larely I mix DP Hue medium brown and IGK Brown Bella in my palm and apply with my gloved fingers to my dry roots. Thenn I put on a iinsulated shower cap for 30 minutes. Then I shampoo with Plantur Browns shampoo. I no longer add bakiing soda. I do that every 10 days or every 3rd to 4th shampoo and it works well for me. My hair is very healthy. Some gray is visible, but I am 100% gray in some areas and I am a senior, so I don't mind some gray, I just can't deal with my naturally white hair.

Very satisfied, would use again. I had a recent balayage highlight from the salon - same stylist for years, but this time it was just too drastic of a contrast for me. Felt like I had zebra stripes. Of course I should have just said so while there, but I thought it might grow on me. After a week, I was still hating how it looked and how it felt. My hair felt like straw. So I ordered this is dark ash blond. I applied it to dry hair and left it on for about 15-20 mins. It’s not a drastic change, but just subtly toned down the too bright highlights to a softer blend. Also, my hair feels SO much softer which was an added bonus. Very happy with purchase.

I purchased this to refresh my brown hair and add some shine between salon visits, and I’ve used it a few times now following the instructions. The mask applies easily and has a thick, conditioning texture that spreads evenly through the hair. After rinsing, my hair felt noticeably softer and looked shinier, with a subtle boost to my brown tones rather than a dramatic color change. It worked especially well at evening out slightly faded areas. One thing to keep in mind is that the color payoff is fairly sheer, so this is better for enhancing or maintaining color rather than covering grays or making a big tonal shift. Overall, this is a good option if you want a low-commitment way to refresh brown hair and improve shine. Those looking for bold color results or full gray coverage may need a more permanent solution.

Quick ship great price. Love this color depositing conditioner. You can control how light or dark you want it and leaves your hair feeling amazing. Normally get it direct through IGK, it’s legit

So I'm trying to review a different color than the original color I tried and it doesn't seem to be allowing me to post two different reviews on this product. So I will just say that the first half of my review is for the purple color, which I loved. I have brown hair with red and purple highlights and I wanted something to refresh the vibrancy between colorings and this did a great job, adding a nice rich purple color to my hair. I didn't even have to use a ton of the product in order to get the color I was looking for, and I left it on for at least 20 minutes. However, I have a negative review on the specific color of the lighter lavender. The parts of my hair that I used it on were pretty light from where the purple & red had faded from, so I was pretty surprised the lavender didn't hold to those sections, even though I coated all my hair. First I used half the bottle on clean damp hair and left it on for 30 minutes. I was disappointed with the color result, so when my hair was dry, I used the other half of the bottle again and left it on for 40 minutes. The best I got was a silvery shimmer of lavender in spots -- my hair had sort of a duskier sheen to it. It looks nothing like the color swatches shown in the ad. I kind of liked it as an experiment but I'd never get the lavender color again because I wanted vibrancy, and the purple really delivered on my expectations. I do like how soft and conditioned my hair felt after rinsing it out after both colorings -- you don't need to use any conditioner and I *always* need to use conditioner. My hair feels soft and silky when it dried. So I do think this is a really good product if you get the color that is correct for you. I will definitely order the darker purple again.

My hair feels really soft and nice to the touch after using this mask. It’s easy to comb and looks healthy. But I expected more from the color — it’s barely noticeable, and the coloring effect is very weak. The color doesn’t refresh my hair as promised, and even after several uses, there’s hardly any difference. So I’m giving it 3 stars: the mask nourishes and softens hair well, but it doesn’t do much for the color.

I used to permanently dye my hair shades of copper and red and decided to quit permanent dyes about 3 years ago. My ends are still copper but roots are grayish. I tried this color depositing mask and prefer the color over other top orange color deposit masks. This one is a nice tone for me and blended my roots very well. The only caveat is it’s hard to get it to stick to roots/virgin hair and hard not to overtone the ends. I’m experimenting with different techniques to get the outcome I want which is basically root refresh with no permanent dye or bleach. So far what’s worked best for me is to wash hair with clarifying shampoo and really scrub my roots, then step out of the shower and towel dry and comb my hair. I put a deep conditioner on the ends to keep it from sucking in too much color. Then put on gloves (important if you don’t want orange hands and nails). Using a color brush I applied to the roots down a few inches. Comb thru and let sit at least 30 mins. Then rinse. It looks great but it does stain the scalp and it washes off the roots in 1-3 washes unfortunately Good product with a nice copper tone that is not too orange or too red. Will repurchase