BioteraUltra Color Care Shampoo | Prolongs Vivid Color-Treated Hair | Microbiome Friendly | Vegan & Animal Test-Free | Paraben & Sulfate Free | Color-Safe

This shampoo smells really good. It suds up great and rinses out well. It will not make your hair greasy. It does help hair dye last longer, and leaves hair feeing soft. It's worth the money spent.

These shampoo and conditioner is just like biolage but for a fraction of the price! Highly recommend. Smells so good!

Excellent hair color protection. Esp good on my 'always wants to go back to silver quick' hair. I use this most days. Gentle and non-drying too. But the best way is to, once in a while, use a different shampoo for problem hair.... dull, overly dry, frizzy, or otherwise. It will save your color better than just about anything I've tried.

Used B4 leaves hair nice and clean.smells great! 👍

Hard to believe this shampoo is sulfate free because it suds up so well. It better be sulfate free since I have a Brazilian Blowout & have to use only SF shampoos & conditioners.Smells just like Biolage.

Great product

I love this product! Have been using it for years

Works well, smells good. Not sure if it’s just my hair but I don’t see a phenomenal difference with this product compared to any other.