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Stocks go up! Stocks go down! The stock market looks as if it's just a big show. But how would you like to be able to know what a stock's really worth - and make money by buying it at a discount? Learn how to analyze a company's financial reports and business, and you can make great returns by buying stocks below their true value. That's the way Warren Buffett made his $96.3 billion. It's the way Peter Lynch took the Fidelity Magellan fund from zero to hero - making a 29 percent annual return and increasing the value of each $1,000 invested in the fund on day one to $28,000 when he retired. It's so easy to get started investing nowadays, with commission free brokers accepting low minimum investment, like Robinhood or SoFi Invest. Individuals have already found the way to success using fundamental analysis to pick the right stocks. Tiffany James started with a single investment in Tesla back in 2019. She built her initial investment into a $2m portfolio and now runs online community Modern Blk Girl. Ishfaq Peerally is an investor from Mauritius who is one of the top value investors on eToro. He's turned $10,000 in September 2016 into $83,000 by April 2022! They've vastly increased their wealth by investing in stocks. And you could join them! But a lot of beginning investors lose money time after time, because there are 6 basic skills they haven't acquired: They don't know how to read a company's financial statements; they don't know how to assess a company's value; they don't know how to calculate basic ratios to assess the health of the business; they don't know how to set a target buy price for a stock; they don't know how to check whether the CEO is telling the whole truth; they don't have the discipline and patience to do the research, or to wait for the stock to perform. This book will make sure that you acquire the skills you need. Here is just a fraction of the detailed advice you can expect in this book; How to spot the kind of stocks that made Warren Buffett nearly $100 billion – Page 138 The 10 misconceptions most beginners have about fundamental analysis – Page 18 What do professional analyst mean by looking “underneath the skin” – Page 89 If I told you a business had a P/E ratio of 28, would it be overvalued or undervalued? Learn more on page 156 The untold truth on why reading “back to front” is so important– Page 33 What caused these 6 reliable companies to go bust – Page 137 Why this is the only time you should ask your friends for advice – Page 56 When does Americas top investor Peter Lynch thinks a good growth company should be sold? Read more on page 123 How you could easily spot red flags of a company’s management – Page 152 The best places you should check to view other analyst expectations – Page 38 If I promise to pay you $161 in five years' time, what is that promise worth right now? Find out on page 171 …and much, much more. Plus on Page 7, you’ll also get our free bonus video masterclass; Company Valuation Simplified Masterclass. This is not a dense 600 page theoretical textbook. It’s written in plain English and free from repetitive technical jargon. You’ll find easy-to-follow advice, plus concrete examples of everything we teach. Every single piece of financial terminology is clearly defined inside in the Glossary section at the end. So even if you’ve never read a single investment book in your life, this book on its own will give you all the basics that you need to understand to become a successful investor in stocks. Kickstart your moneymaking career today, scroll up and click “add to cart”! Review: A must read if you are like me, a total beginner to trading. - I was so excited to read this book. I’ve read most of his books before and they are really good for beginners, and this one is the ultimate toolkit for anyone tired of guessing.When you are trying to invest without the right skills, you stay in your sympathetic nervous system, that’s your fight or flight. Your cortisol levels rise because you’re afraid of losing money. It is so much harder to make smart decisions when you are in that state of stress and self-doubt.AZ Penn helps bring you back into your rest and digest. By learning the 6 basic skills in this book, like how to read financial statements and assess a company's value, you can move out of that panic and into a calm, relaxed state. Just like a great coach helps you find your individual power, this book helps you find your investor's voice. It allows you to follow your thoughts and feelings without judgement because you finally have the facts to back them up.When you understand how to spot red flags or calculate a target buy price, it sets off a reaction in the brain. You stop being in your head and start being in the moment. This clarity allows you to move through where you are right now and reach a safe, happy place you never thought was possible. You’ll learn how to find the rhythm of the market, moving with discipline and patience instead of fear. By the time you hit the glossary at the end, you’ll feel like a new you, ready to find your power and join the ranks of successful investors. I would highly recommend this book. Review: Comprehensive and expert tour through the fundamentals of the art and skill of understanding how to make intelligent investment decisions. - This is not the book for you if you want to buy GameStop or the latest meme stock. But if you’re prepared to do the work, it will help you see through the noise and really understand the fundamentals of investment.



| Customer Reviews | 4.3 out of 5 stars 157 Reviews |
P**S
A must read if you are like me, a total beginner to trading.
I was so excited to read this book. I’ve read most of his books before and they are really good for beginners, and this one is the ultimate toolkit for anyone tired of guessing.When you are trying to invest without the right skills, you stay in your sympathetic nervous system, that’s your fight or flight. Your cortisol levels rise because you’re afraid of losing money. It is so much harder to make smart decisions when you are in that state of stress and self-doubt.AZ Penn helps bring you back into your rest and digest. By learning the 6 basic skills in this book, like how to read financial statements and assess a company's value, you can move out of that panic and into a calm, relaxed state. Just like a great coach helps you find your individual power, this book helps you find your investor's voice. It allows you to follow your thoughts and feelings without judgement because you finally have the facts to back them up.When you understand how to spot red flags or calculate a target buy price, it sets off a reaction in the brain. You stop being in your head and start being in the moment. This clarity allows you to move through where you are right now and reach a safe, happy place you never thought was possible. You’ll learn how to find the rhythm of the market, moving with discipline and patience instead of fear. By the time you hit the glossary at the end, you’ll feel like a new you, ready to find your power and join the ranks of successful investors. I would highly recommend this book.
M**E
Comprehensive and expert tour through the fundamentals of the art and skill of understanding how to make intelligent investment decisions.
This is not the book for you if you want to buy GameStop or the latest meme stock. But if you’re prepared to do the work, it will help you see through the noise and really understand the fundamentals of investment.
F**Y
Highly Insightful Read
This is a very thoroughly researched and engaging read. I am highly impressed with the material and standard of the book
P**.
Interesting and very readable
I like this author's style of writing - it's immediate and engaging. He explains all you need to know about fundamental analysis, logically and in detail. The author really understands his subject.
C**N
A good primer
Fundamental Analysis = interpretation of figures in the accounts. Technical Analysis = looking at a price chart to predict what the price will do next (Over simplifications). This book is a good introduction to FA; if you think it will help you, try another book on FA. How to pitch Quality Stocks by Phil Oakley is good. TA is covered at a shallow level. Again, decide if you can use TA and then read a more detailed book. Try Fred McAllen and Llewelyn James.
M**N
Another worthy addition
Another worthy and useful addition to the authors other titles
B**T
Excellent
Excellent book for beginners, great insight and knowledgeable
C**E
Packed With Gems
Still getting to the nitty gritty of it, and from the short scheme I can tell you there are loads of nuggets to go through for anyone serious about learning Market Fundamenttals. Good one!
S**A
Ottimo
Ottimo libro per l’analisi fondamentale!
P**S
Great book to start your investing journey
One of the best books on learning the fundamentals of investing and valuing companies. Greatly written in tutorial style. After reading this you will understand most of the terms used in financial websites and videos. You will also be able to do basic company valuations based on multiples and future discounted cash flows (DCF).
R**L
If you are a beginner, save time, money, and many headaches with this book
After Skimming the whole book and taking a glance at the downloadable resources, I'm going through it slowly and taking good notes. So far, I'm really impressed–and motivated. I'm learning!! I read other books on the topic and felt overwhelmed and confused–no clue about what to learn, and most important how to do it. This is a well-outlined book, written in a pleasant and easy to follow style. Concepts are clearly explained through examples and similes. There are many interesting insights and ideas from the author also. Forget about the popular book recommendations on the Internet–and the many YT gurus. There is no need for premium "enlightening" trading courses. Don't waste your time and money. Start here, and you won't be disappointed. Many thanks to the author for being such a good and generous teacher. –This a review of the Kindle edition
P**L
Best
It's wonderful
H**S
Fundamental analysis for beginners. A 101 guide how to make money with investing
Fundamental analysis for beginners is a 101 guide on studying a business as if you were going to buy it rather than its stock. To be like Warren Buffet, you need this book to make sustainable, profitable investments. The book is written in easy-to-understand language with a quiz after every chapter to ensure you have absorbed the concepts, often with funny answers in the multiple-choice format. I’m not an investor, but even I understood how fundamental analysis works to maximize your stock market profit.
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