Madison Reed Radiant Hair Color Kit - 6.5NNA Medium Neutral Brown (Sondrio), 100% Gray Hair Coverage Permanent Hair Dye for Resistant Grays | PPD-Free & Ammonia-Free, 1 Pack

LOVE the new packaging!

I’v been coloring my hair for the longest time and always use the same color from Madison Reed. The color kit includes everything you need to color your hair. They made so easy and convenient. Try it!!!

Easy safe non stinky non toxic great coverage color that looks truly natural

Undeniably a high-quality product. Elegant packaging and thoughtful inclusions like gloves, a shampoo sample, a conditioning treatment, and a barrier cream, everything feels premium. The results are truly salon-like, rich color and shine. Given this level of quality and attention to detail, the higher price point seems fair. However, I couldn't find the full list of ingredients here and had to look elsewhere. I found out it contains ethanolamine in place of ammonia. While the brand markets the formula as “ammonia-free,” ethanolamine appears to have similar effects in terms of hair cuticle swelling and potential long-term damage. Some studies suggest that ethanolamine may even be more damaging than ammonia, as it lingers in the hair longer and can lead to protein loss over time. This makes the ingredient swap feel more like a marketing decision rather than a genuine improvement in hair health. Overall, the product performs exceptionally well, but I would hope for more transparency regarding the formula and its long-term impact.

After spending a fortune coloring my hair at the salon for years I was looking for an alternative to cover my pesky gray hairs around my face. But what really made me start searching was the decision to no longer put such harmful cancer causing chemicals on my scalp that were in the products at every salon I went to. I came across Madison Reed and decided to try it. I was pretty impressed with the professional packaging, the addition of barrier cream to the kit, the clear instructions, the smell didn’t make me want to puke and my eyes didn’t burn or water from any horrid chemicals. I left the color on for 45 minutes. When I was finished I was very pleased with the results and will definitely be ordering again. Those folks who say this product is expensive must be comparing it to box color at the local CVS etc. Salon color can cost in upwards of $200 so this is a steal.