Desertcart purchases this item on your behalf and handles shipping, customs, and support to Croatia.
🌟 Turn heads with organic auburn brilliance—because your hair deserves the purest glow!
It's Pure Organic Henna Hair Dye in Auburn is a 100% natural, vegan, and gluten-free hair color powder certified by The Soil Association. This chemical-free formula enhances hair volume, strength, and shine while delivering a unique auburn shade that develops over 24 hours. Ideal for all hair and skin types, it’s free from PPD, ammonia, resorcinol, and peroxide, making it perfect for sensitive scalps and those seeking a sustainable, ethical hair dye solution.
| ASIN | B01HH3A4BM |
| Best Sellers Rank | #123,348 in Beauty ( See Top 100 in Beauty ) #307 in Hair Hennas |
| Brand | It's Pure |
| Brand Name | It's Pure |
| Color | Auburn |
| Colour | Auburn |
| Container Type | Bottle |
| Customer Reviews | 4.4 out of 5 stars 105 Reviews |
| Full Cure Time | 24 Hours |
| Global Trade Identification Number | 05060319461218 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Paste |
| Item Weight | 110 Grams |
| Item form | Paste |
| Manufacturer | It's Pure Organics |
| Manufacturer Part Number | E0633 |
| Material Features | Gluten Free, Natural, Organic |
| Material Type Free | Gluten Free |
| Model Number | E0663 |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Gentle on hair and strengthening |
| Product benefits | Gentle on hair and strengthening |
| Recommended Uses For Product | Hair coloring for sensitive skin, natural and organic hair care, hair restoration and damage repair, volume and shine enhancement, ethical and dietary preference consideration |
| Suitable Hair Color | All Hair Colors |
| Unit Count | 110 Grams |
K**R
Results first use
I have dark brown hair slight mahogany. I also had grey hairs at my roots and templed some 1 cm long. I had a panick about the greys thinking itl either take too much and go orange or not take at all. I followed instructions. Used 2 sachets for shoulder length hair. I let it sit for 1 hour in the bowl while I done a strand test, looked fine. I left it to develop for around 2 hours. I didn't use shampoo as instructed or any products when drying. I got a lovely dark brown Auburn colour that blended my greys lovely. Doesn't seem any softer but I've yet to shampoo and condition, waiting the 48 hours as per instructions. Very happy with the result and pleased no chemicals were involved. The colour and smell is a bit to get used to but will buy again to get a richer colour as per instructions.
H**S
Good colour
Affordable, good result. Only negative is the smell of henna but it does fade after a few washes.
S**4
Good price and does the job
Handy sized packages, brings a warm glow to already auburn dyed hair. Messy process and your hair smells a bit of hay (nothing some coconut spray won’t fix before your second wash). You also benefit from your first sleep being with a pillow you don’t mind staining until your second wash.
M**A
very good
very good, doesn't damage you hair, colour is a bit dark, I'm quite happy :) i alternate this with other brand (henna as well), i tend to dye my hair every 3-4 months
J**T
Very Gentle on Scalp.
I am unable to use Chemical Dyes. So for years was gray..Now Discovered this and its Fantastic I use Auburn its Lush! Beautiful Condition as well I love it.
Trustpilot
3 days ago
2 weeks ago