Semi-Permanent Hair Color, Vegan and Cruelty-Free Magenta Pink Hair Dye, Last up to 24 Washes, Non-Damaging Conditioning Hair Color (5FL OZ, Live Laugh Love)

It applies so well and has the perfect creamy texture, and it also smells so good. I will say this dye works best on bleached hair, i bleached the heck out of my hair and it the color stuck really well! For bleach i use the ion creme lightener plus a 20 vol developer. I left it on for roughly 45 min & repeated the process twice. As for color, always remember to rinse with cold water, that way the pigments stay on your hair. The same goes for when you wash, the colder the water, the longer your color should stay. Live Laugh Love is the perfect true magenta, I'm really happy with this color.

The color was perfect and it was so easy to apply it

Worked really well on my hair. It's pigmented nicely so the color is vibrant. Showed up a bit lighter on my hair but I really love the color. Will definitely buy again. It also smells really good. Only thing I will say is to make sure you have bleach around, best way to getcthe color out of your tub.

The best hair dye I've ever used. I don't know about how will it washes out over time because I bleach my hair and then apply. The color is so vibrant and stays around for so long. I usually only have to reapply because roots are showing. So many compliments and it's so much fun. The color I use currently is: Live, laugh, love. (The pic is kind of an ombre because I was covering up a darker color at the time )

The color is so vibrant and my hair feels so soft and shiny, would definitely purchase this color again