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💫 Unlock your curls’ full wow factor—shine, bounce, and zero frizz, all day long!
Curl Wow Flo-etry Natural Curl Serum is a lightweight, nutrient-rich leave-in serum designed specifically for coily and curly hair. Formulated with a potent blend of jojoba, pequi, and coconut oils plus the Profaxil-18 complex, it deeply hydrates, smooths, and defines curls without weighing them down or leaving residue. This serum eliminates frizz, enhances curl shape, and is safe for color-treated hair, making it an essential step in the Curl Wow routine for soft, glossy, and healthy-looking curls.
| ASIN | B0B9SNL34Y |
| ASIN | B0B9SNL34Y |
| Benefits | Weightless, nutrient-rich serum for curly hair that deeply hydrates, smooths, and defines curls—without heaviness or residue—for juicier, glossier, frizz-free strands. |
| Best Sellers Rank | 8,403 in Beauty ( See Top 100 in Beauty ) 33 in Hair Serums |
| Brand Name | COLOR WOW |
| Country Of Origin | USA |
| Country of origin | USA |
| Customer Reviews | 4.2 4.2 out of 5 stars (1,301) |
| Customer reviews | 4.2 4.2 out of 5 stars (1,301) |
| Date First Available | 9 Oct. 2022 |
| Global Trade Identification Number | 05060150185694 |
| Hair Type | Coily |
| Item Form | Lotion |
| Item Volume | 295 Millilitres |
| Item Weight | 330 Grams |
| Item model number | CW569 |
| Liquid Volume | 295 Millilitres |
| Manufacturer | COLOR WOW |
| Manufacturer | COLOR WOW |
| Number of Items | 1 |
| Product Dimensions | 6 x 6 x 15.8 cm; 330 g |
| Scent Name | fresh |
| Unit Count | 295.0 millilitre |
M**D
Best for my curly hair that I have ever used!
This is amazing! At last I have found something that actually shows off my curls to their best! I love it!
A**R
It works
Great product I’ve frizzy curly hair this really brings the curl out
S**A
Nice but
Effective so far, I’ve used it for a week or two. The only thing that took me off guard was the smell, it’s pretty stinky but things that work don’t have to smell good so I’m pretty satisfied. My curls feel jelly like kinda just don’t put too much on or your hair will look greasy. And it does give a very nice shine to my curls no frizz.
A**R
Lovely product
Lovely product, does what it’s supposed to, nice smell
M**E
Curl softener
It stopped the frizz & made my hair so soft.
E**D
Great!!
Reduces my frizz and leaves defined curls
P**N
Lightweight and moisturising
I was influenced to buy this by Jayme Jo on YouTube. She has a different hair length and texture to myself, my hair is course and prone to dryness. This product is extremely lightweight but very moisturising. I used 1 pump per side of my head and brushed through root to tip smoothing the cuticle. Then I added my favourite strong hold gel by curl smith and scrunched. I did find that the cast wasn’t as strong as usual but I wasn’t bothered by it. I added a little more gel at about 75% dry to encourage a stronger cast. I diffused my hair and it took the same amount of time as it would without the curl wow. Overall I love this product it’s lightly fragranced easy to distribute and lightweight. If you have course texture waves and curls which gets easily weighed down this product would help.
M**A
Heavy, dull and lifeless
I had high hopes. It felt heavy and my hair looked dull and lifeless. I needed to wash it out the next day to make my hair shine again
B**Y
I had never tried any WOW products before but i saw an add on Instagram with this serum and the girl put it on her hair with it wet and when it dried it was beautiful. I normally have dry hair and all the little strands want to stick up everywhere but when you put this stuff on your hair it is so smooth but curly and no frizzies. I put it on in the morning and it last all day and night on my hair. It does not have a bad smell at all and it works great on somewhat curly hair. My hair is wavy but when i use this WOW serum i have curly hair and i love it. It is soft to the touch and does not dry all stiff and hard. Use it like it says on wet hair and your hair shines but is not greasy feeling its just so soft. I love it.
B**L
Maravilloso
D**R
Works greats
A**S
Ergiebig und macht was für meine Locken.
C**N
Très bon produit parfait pour mes boucles. Je recommande
Trustpilot
3 weeks ago
2 weeks ago