As I Am Leave-In Conditioner, 237ml/8 fl oz. (Packaging may vary)

as someone with wavy hair, moving to the uk has made my hair super dry and frizzy, using this after washing my hair has been a total game changer, its super smooth and soft on your hair once it dries. dries really fast, smells good, and leaves your hair moisturized and reduces frizz. great price for something that does the job perfectly.

Curly/wavy hair newbie, and had never used a leave-in conditioner before but this is amazing. Smells lovely, safe ingredients as far as I’m aware. Apply when hair wet mainly, but I’ve used it as a touch up when my hair has been dry before as well. Very light, does not weigh hair down. Leaves it soft, silky and shiny, well worth the investment!

EDIT: The price on this has gone from the (around) £12 or so I paid to nearly £20 which I think is WAY to expensive. So I'd either try to find it somewhere else or just not bother. No leave-in is worth £20, guys. Seriously. It's RIDICULOUS. KCKT is very similar to this and easier to get / cheaper, so you could always try that out!Old review:I've only had this for a day or so, so I'll update the review as I use it more, but i just had to come on here and say that my initial impressions are FAB.I haven't used this on wet hair yet, but I used it on dry hair and it really brought my curls back to life; made them silky and shiny and more defined! Plus it didn't weigh down my curls.I have 3A low porosity hair and so using thick creams and buttery leave-ins just makes my hair look greasy. The consistency of this is PERFECT; it's silky and not at all thick and super moisturising.Very impressed!

I have very fine 3b low porosity hair and have been following the Curly Girl method for two years.In my routine I use a sulphate free shampoo, silicone free conditioner and then on soaking wet hair I use leave in conditioner (AsIAm Coconut Conditioner) and a lightweight gel.I have been using AsIAm conditioner for a good year now and it is a staple in my routine. I often play around with different products- slight product junkie- but I always come back to this leave in.ProsLight enough for fine hair- doesn’t weight hair downMoisturising- I use a generous amount and rarely get frizz- my hair is quiet thirstyCurly girl friendly ingredients- no sulphates, parabens or siliconesCoconut scented- really nice and soft scent so doesn’t overpower other scents you might wear. I love Coconut scented anything so this makes it a winner for me.Has great slip- Although as I add it at the end of my routine I don’t really brush my hair or do much finger detangling at that stage of my routine.ConsAs I live in England and the product is American the price is a bit more expensive then they what it would be abroad- this is just par for the course though!The bottle is quite small and it can be irritating to get the last bit of product out because of the size and shape of the bottle. I think if the bottle was more like a squirt bottle like some of the devacurl products it would be easier to use.All in all I really like this product it doesn’t flake or weigh my hair down. It works really well on it’s own and in conjunction with the other products that I use. I think it’s a great leave in conditioner and I will definitely be purchasing this again once my new bottle has run out!

I really like this conditioner. I've got curly hair and my hairdresser recommended that I use a leave-in conditioner. This keeps my hair soft and hydrated without weighing it down. I use it most days on soaking wet hair, blot with a microfibre towel and then air dry. Have been using it for about a year and am very happy with the results.

Made my hair really smooth and easy to style, would definitely recommend and it smells amazing too 🤩

As I Am always does fantastic products, but this one is a hair saver. I hair fine grey wavy hair that gets dry easily.I add this, after washing and combing in coditioner, in the shower while my hair is still dripping wet. Squeeze the leave-in to get more water in to the hair. I use a silky curly hair towel to gently remove excess water, then leave it to air dry. The results are super soft, shiny waves. It smells good too :)

I found that whenever I did use it, my hair would end up feeling quite dry no matter how much or little I used. my hair didn't get any worse per say, but I got better results with just a shampoo and conditioner in the shower or a deep conditioner. I have thick coarse 2c-3a hair.