Aveda Men Pure-Formance Grooming Clay | Strong-Hold Hair Clay | Matte Finish | Lightweight | Hair Wax | Strong Hold | Matte Finish | 75 ml

I love this grooming clay. Excellent hold with a matt finish. Have been using it for years. Not cheap, but lasts ages so good value for money.

Super strong hold and very good value for money considering you just need a pea sized portion to style the hair.

Excellent product with a great scent

Very good product

What a difference it makes. It took me forever to buy as it’s quite expensive but I knew my hairdresser uses it and finally I thought I’m worth to be treated by the good product. I absolutely love it, it’s not heavy or makes my hair stick but it holds it really well. I have just about shoulder length hair, it’s fine hair but I have a lot of it. I use it nearly every day and I can see it’ll last me for long time. Highly recommend!

I have been using Aveda products for many years and their hair paste is very good. It holds my fine hair for as long as I need and is easy to wash out. It doesn’t leave residue and you can’t see anything in or on the hair when you use it. And it’s made with good quality ingredients. Recommended.

I had been using a hair dust product for over 10-years however, was advised by a barber that this can dehydrate the scalp and accelerate hair loss. Therefore, I made the switch to clay. There are a lot of clay products on the market so, finding a good one is difficult. I have tried quite a few at this stage, trying to find one which is of good value and performs well over a whole day. Many failed, especially to the latter. This clay is good. It holds itself well throughout the work day, even with medium-length hair (but obviously has better hold the shorter the hair). I only knock off a star because I'm not sure it's great value, as a tub of this only tends to last me around 6-weeks, even with rationed applications (which leads to around >£150 per year).

Excellent. No fuss , & wet look . Fantastic

Nobody makes grooming clay like Aveda. I've tried every other brand. This is the only one that looks natural, real matte, doesn't get greasy overnight (the others do), and still looks as good the next morning as the first morning. It holds up to rain well without being stiff, which is pretty impressive. You can continually restyle without losing position, or being forced into one position. This is a fantastic product. Expensive, but you get what you pay for here.

Ormai sono un cliente aveda da quasi 20 anni da quando ho scoperto questo prodotto. Cera ottima per chi cerca un effetto super opaco e non piace l’effetto capelli lucenti. Più caro rispetto alla media ma se li vale tutti i soldi spesi.

Cire que j'utilise quotiennement. Tient bien et ne fait pas grasse.

Ótimo aroma, deixa o cabelo bem leve e macio mas sem tanta estrutura

If you are looking for strong hold and volume with some flex without the wet look and crispy feel this is it. It's expensive but you dont need much per style. It's water soluable so rinses out well. Best hair grooming product I have ever used.