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❄️ Keep your cool with every wash — shine like you mean it!
Matrix So Silver Purple Toning Shampoo is a professional 300ml formula designed to neutralize unwanted yellow and brassiness in blonde, grey, platinum, and silver hair. Infused with cool purple pigments, it instantly brightens and illuminates hair color while gently cleansing and maintaining vibrancy between salon visits. Ideal for weekly use, it offers customizable toning with a 3-5 minute application, ensuring your cool shades stay fresh and radiant.













| ASIN | B015ON4M5G |
| Active Ingredients | Silver |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Helps to neutralise yellow undertones. |
| Best Sellers Rank | 6,026 in Beauty ( See Top 100 in Beauty ) 293 in Shampoos (Beauty) |
| Brand | Matrix |
| Brand Name | Matrix |
| Collection Name | So Silver |
| Country Of Origin | España |
| Customer Reviews | 4.5 out of 5 stars 5,165 Reviews |
| Global Trade Identification Number | 03474630741713, 03474636562114 |
| Hair Type | Blonde, Chemically Treated, Color Treated, Grey, Platinum, Silver |
| Hair type | Blonde, Chemically Treated, Color Treated, Grey, Platinum, Silver |
| Item Dimensions | 48 x 48 x 206 millimetres |
| Item Form | Liquid |
| Item Highlight | Neutralises Yellow, Illuminates Colour, For Blonde, Platinum, Grey And Silver Hair, Purple Toning Hair Care |
| Item Type Name | Shampoo |
| Item Weight | 0.7 Pounds |
| Item form | Liquid |
| Liquid Volume | 300 Millilitres |
| Manufacturer | Matrix |
| Manufacturer Part Number | E1652603 |
| Model Number | E1652603 |
| Number of Items | 1 |
| Other Special Features of the Product | Illuminates |
| Package Size Name | Full Size |
| Recommended Uses For Product | Apply to wet hair, lather, and leave on for 3 minutes for subtle neutralisation, or up to 5 minutes for maximum effect. Rinse thoroughly. |
| Scent | Unscented |
| Scent Name | Unscented |
| Special feature | Illuminates |
| Suitable Hair Colour | Light Blonde |
| UPC | 721866523952 |
| Unit Count | 300.0 millilitre |
L**N
Best ever so silver shampoo for grey, silver and white hair
Love this shampoo, I bought my 1st bottle in September 2025, because I have very thick wiry hair which I always had to use conditioner on, not anymore since using this matrix so silver shampoo, my hair is grey and white, and since September 2025 using this shampoo weekly my hair is easy to manage and my colour is absolutely beautiful, (in fact my granddaughter said nanna have you dyed your hair because it has a purple tint in it, which I thought it was just me seeing it, but I love it, it's a sutale lilac tint, so nice) also my other granddaughter who is 4 said she wants her hair my colour, 😆. Anyway I've just bought my 2nd bottle because it was cheaper than my 1st bottle which I'm still using 7 months later, you only need a small amount, but wow it really brightens up white, silver and grey hair, in fact my husband is using it too now 😂🤣, my hairdresser says people pay good money for my hair colour and you know what I love my hair colour growing old gracefully with the best ever so silver shampoo. 💯 I will never use anything else. I wash my hair and leave it for 3 to 5 minutes while washing my body then I wash it out, no conditioner, my hair is soft to the touch(instead of looking like I've been dragged through a whinny bush backwards). I would recommend to anyone, it smells great too, lasts for ever, and really great value for money, 7 months and still going.
D**H
excellent,
brilliant
L**E
Great!
This shampoo really works well but it dries my hair out terribly so conditioner is a must! It really tones down the yellow tones in my hair and it looks lovely after washing.
L**.
Works exactly how it says
Great value for money. Really leaves my hair feeling clean and removes all brassy tones from the colour.
H**E
Hard to please
Perfect haur product
M**S
Works really well on grey hair
Lathers up lovely
M**T
Nice shampoo, shame about the container
I love the shampoo but the container is very fragile. If you accidentally drop it in the shower it will split. Not only do you lose a lot of the contents but the broken pieces have very sharp edges.
K**Y
Very Purple - tones down 'yellow' very well
I really like this shampoo. There is no really a strong scent with it - which is perfect for me as I prefer my shampoo and conditioner to be relatively neutral. The colour is really dark purple so be aware to wash your hands thoroughly after use as it did stain my nails the first time I used it. You don't need too much - it has good coverage - I have very long hair and I only use a small amount.
M**N
Bien
Perfecto
V**E
Amazingly effective
I will buy this product again and again. It works very effective by giving my blonde highlights a beautiful ash tint. Also, my natural grey hair is more manageable and shiny. Thanks so much!
J**K
Gråt hår
Billigt o bra
M**E
Idéal
Efficace pour déjaunir les cheveux blancs. Agréable à utiliser. Utiliser en petites quantités car bien concentré.
H**I
Uygun fiyatlıydı
Eşim için aldık, memnun kaldı.
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